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We Hope You Enjoyed The Social Media Results Conference.

The Social Media Results Conference was produced by Global Insight Conferences. If you would like to purchase the speaker presentations, available for £199, please email info@socialmediaresultsconference.com for more information.
Please find below some other relevant, industry-leading events that you might be interested in.

The Social Media Results For PR & Comms Conference – Engage & Deliver

Influential Engagement & Innovative Content To Drive Social Media Results & Value For PR & Comms. A One-Day, Industry-Led Conference & Networking Event, 26th November 2014, The Congress Centre, London. Download brochure here. Book Online.

Back By Popular Demand! 5 Years & Over 1000 Delegates Can’t Be Wrong!

PLUS! 2 Separately-Bookable, Post-Conference, Half-Day Workshops:
AM) Measuring The Unmeasurable: Driving Social Media ROI For Continued Social Media Investment & Buy-In
PM) Twitter & Facebook: Content, Content, Content! Advanced Engagement & Content Which Deliver Results

Engage With Audiences On Social Media To Enhance Brand Reputation & Influence Audiences On Every Channel, Everywhere:

  1. Compelling, Creative Content: Innovative engagement techniques which cut through the noise
  2. Influencing Audiences On Every Channel, Everywhere: Integrated, connected and consistent campaigns which enhance brand reputation
  3. Innovative, Practical Measurement Which Demonstrates ROI: Fine-tuning your measurement to powerfully demonstrate value
  4. Grabbing Audience Attention On Facebook, Twitter & Emerging Platforms: What’s coming next and how can PR and comms get the best coverage?
  5. Influencer & Journalist Insider Knowledge: The inside track on what stands out and gets your story noticed
  6. Sustainable, Reliable Customer Service: Social media which demonstrates value and safeguards the brand
  7. Winning Over Cynical Stakeholders: Justifying and securing investment for social media activities
  8. Future-Proofing Your Business & Staying Ahead: Harnessing changing trends, tools and technologies

PLUS! This Social Media Results For PR & Comms Conference Features:

  • 41 Senior PR & Communications Professionals From Iconic Brands
  • 1 Compact Day
  • 98% Average Delegate Satisfaction Rating (over 5 years)
  • 83%+ Average Senior, Client-Side Audience (based on previous marcomms events)
  • 9 Facilitated Roundtable Discussions & Peer Brainstorming Exchanges: A) Shifting To Mobile B) Integrating PR, Social & YouTube C) Regulated Industries & Social Media D) Social Media On A Shoestring Budget E) Advertising & Social Media F) Analytics: The Lessons Learned G) Techniques, People & Tools For Crisis & Social H) Fresh Blogging With An Authentic Tone Of Voice I) Death Of The Press Release?
  • 1 Measurement & ROI Panel Discussion
  • 1 Key Influencer Panel Discussion With Journalist Q&A
  • 1 Innovation Panel Discussion
  • 2 Double Perspectives: Integration & Reputation
  • 2 Triple Perspectives: Engagement & Content Showcase & Twitter Showcase
  • 14 In-Depth Sessions Focused On Your Hottest Social Media Topics
  • 2 Conference Chairman
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

New Case Studies, New Features, Interactive Programme: Engagement & Content • Reputation • Integration • Twitter Spotlight • Facebook Spotlight • Measurement & ROI • Buy-In & Investment • Customer Service & PR • Key Influencer Panel • New & Emerging Platforms • Innovations

08.30 Registration & Coffee, Objectives Setting

08.50 Morning Chairman’s Opening Remarks
Charlotte Sjoberg, Head of Media,
TSB

ENGAGEMENT & CONTENT SHOWCASE – TRIPLE PERSPECTIVE

09.00 Cut Through Noise With Innovative Engagement Techniques & Compelling, Creative Content

09.00 PERSPECTIVE ONE
Nick Moxham, Head of Digital, Universal Music TV

09.15 PERSPECTIVE TWO
Jack Rands, Social Media Manager, blinkbox

09.30 PERSPECTIVE THREE
Rich Kemp, Global Social Media Manager, The LateRooms Group

REPUTATION – DOUBLE PERSPECTIVE

09.45 Social Media For PR & Comms Which Supports, Safeguards & Enhances Brand Reputation Whilst Empowering Organisations & Employees

09.45 PERSPECTIVE ONE
Dave Massey, Head of Press & Reputation, Telefónica UK

10.00 PERSPECTIVE TWO
Martha Roberts, Head of Customer Service Communication, Royal Mail

10.15 Bonus Session; Reserved For Exclusive Partner

10.35 Refreshment Break With Informal, Facilitated Networking & Peer Experience Exchanges

Informal Roundtable Discussions & Peer Brainstorming (during the break)

A) Shifting To Mobile: Investment, Campaigns & Content
Andrew Richardson, Brand Strategy Manager, Global Marketing,
Fujitsu

B) Integrating PR, Social & YouTube
Andrew Marcus, Deputy Head of Communications, Museum of London

C) Regulated Industries & Social Media

INTEGRATION – DOUBLE PERSPECTIVE

11.00 Converging Traditional & Social Media PR For Integrated, Connected, Consistent Campaigns & Teams

11.00 PERSPECTIVE ONE
Carolyn Sims, Group Marketing Director, Time Out

11.15 PERSPECTIVE TWO
Clare Stafford, Senior PR Manager, Corporate, Healthcare, Boots UK

TWITTER SHOWCASE – TRIPLE PERSPECTIVE

11.30 Trailblazing On Twitter: What’s Working, What’s Connecting With Followers & What Content Really Influences Audiences?

11.30 PERSPECTIVE ONE
Charles Ubaghs, Head of Social Media, Global Radio

11.45 PERSPECTIVE TWO
Martin Greenbank, Head of Advertising Research & Development, Channel 4

12.00 PERSPECTIVE THREE
Georgina Parnell, Sales, Twitter UK

FACEBOOK SPOTLIGHT

12.15 Integrating & Building Momentum On Facebook With Cut-Through Content Which Demonstrates ROI & Succeeds In Calling Audiences To Action
Tania Seif, Head of Social Marketing, Coral

ENGAGEMENT KEYNOTE

12.30 Advanced Engagement & Content Techniques
Dom Burch, Senior Director, Marketing Innovation & New Revenue, Asda (Walmart UK)

12.50 Lunch & Informal Networking For Delegates, Partners & Speakers

13.30 Informal Roundtable Discussions & Peer Brainstorming (20 minutes during lunch)

A) Social Media On A Shoestring Budget
Mark Weber, Head of Digital, Save The Children

B) Advertising & Social Media
Amy Sharples, Digital Engagement Manager, British Heart Foundation

C) Analytics: The Lessons Learned

13.50 Afternoon Chairman’s Opening Remarks
Andy Millburn, Head of Marketing Services, UK & Offshore, Prudential (UK)

ENGAGEMENT KEYNOTE

14.00 Advanced Engagement & Content Techniques
Simon Daglish, Group Commercial Sales Director, ITV plc

MEASUREMENT & ROI – PANEL DISCUSSION

14.15 What’s New? The Valuable, The Practical; Lessons Learned On Wringing Out Social Media ROI & Fine-Tuning Your Measurement Needs

  • Andy Murray, EMEA Digital Marketing Manager, Lenovo
  • Matt Warnock, Digital Editor-in-Chief, Philips
  • Catrionna Grant, Social Media & Content Manager, Monarch Airlines

BUY-IN & INVESTMENT – PRACTICAL EXERCISE

14.35 Building A Comprehensive Social Media Strategy For PR & Comms Which Wins Over Senior Stakeholders & Secures Investment

  • Simon Swan, Digital Marketing & Planning Manager, Met Office
  • Anna Slingo, Social Media Manager, Met Office

KEY INFLUENCER PANEL DISCUSSION – JOURNALIST Q&A

14.55 Increasing Your Coverage & Influence With Cut-Through Pitches Based On What Journalists & Influencers Want & Expect On Social Media

  • Doug Wills, Managing Editor, London Evening Standard
  • Simon Read, Personal Finance Editor, The Independent and i paper
  • Simon Waldman, Morning Editor, BBC News Channel
  • Pat Long, Head of News Development, The Times & Sunday Times
  • Panel Moderator: Susanna Flood, Director of Media, Amnesty International

15.20 Refreshment Break With Informal, Facilitated Networking & Peer Experience Exchanges

Informal Roundtable Discussions & Peer Brainstorming (during the break)

A) Techniques, People & Tools For Crisis & Social
Rich Rust, Global Social & Digital Innovations Manager,
Jaguar Landrover

B) Fresh Blogging With An Authentic Tone Of Voice
Tiina Jaatinen, Editor-in-chief, Conversations, Microsoft

C) Death Of The Press Release?
Zoë Clapp, Director of Communications,
UKTV

15.45 Bonus Session; Reserved For Exclusive Partner

ENGAGEMENT KEYNOTE

16.00 Advanced Engagement & Content Techniques
Adrian Harris, Head of Digital Communications, Tesco PLC

CUSTOMER SERVICE & PR

16.15 Consistent, Qualified Social Media Customer Service: Promoting Your Brand’s Tone Of Voice & Mitigating Reputational Risk
Madi Woodstock, Social Media Manager, Haven Holidays

NEW PLATFORM SNAPSHOTS

16.35 Is It Worth It? How Should Brands Explore New & Emerging Platforms – From Value To Content

16.35 Google+ Perspective
Natalia Cano, EMEA G+ B2B Marketing Manager, Google+

16.50 Pinterest Perspective
Wendy Liebner, Online Content & Marketing Manager, Comedy Central

INNOVATIONS – PANEL DISCUSSION

17.05 The Trends, Tools & Technologies Shaping The Future Of Social Media For PR & Comms: Where Is It All Going?

  • Tom Webster, Global Community Manager, Shell
  • Lily Cloake, Marketing Planner, The Times & The Sunday Times
  • Rich Rust, Global Social & Digital Innovations Manager, Jaguar Landrover

17.25 Close of Conference

Consolidate your learning from the main conference day at these separately-bookable, post-conference workshops: 27th November 2014

AM) Measuring The Unmeasurable: Driving Social Media ROI For Continued Social Media Investment & Buy-In

08.45 Morning Workshop Registration

WHERE TO START?

09.00 Assessing Your Measurement Needs – What, When, How?

MEASUREMENT IN PRACTICE

09.45 Measurement In Practice: Fine-Tuning Measurement To Your Brand

10.30 Refreshment Break & Networking

SENIOR BUY-IN

11.00 Winning Over Cynical Audiences For Senior Buy-In

11.45 Morning Workshop Closes

PM) Twitter & Facebook: Content, Content, Content! Advanced Engagement & Content Which Deliver Results

13.45 Afternoon Workshop Registration

FRESH CONTENT – DOUBLE PERSPECTIVE

14.00 Content Which Cuts Through

14.00 PERSPECTIVE ONE:
Louise Robertshaw, Head of Communications & Campaigns, Guide Dogs

14.30 PERSPECTIVE TWO:
Brooke Carter, Online & Social Media Manager, Virgin Limited Edition

EMERGING PLATFORMS

15.00 What Works? Content For Emerging & New Platforms

15.30 Refreshment Break & Networking

FACEBOOK VS. TWITTER CONTENT

16.00 Best In Class: A Showcase In What Excites Audiences On Facebook & Twitter

16.00 Twitter Perspective

16.25 Facebook Perspective
Hannah Ballantyne, Social Media Manager, Whittard of Chelsea

16.45 Afternoon Workshop Closes

For more information on how to get involved in The Social Media Results Conference, please email info@socialmediaresultsconference.com