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27 Brands Including; M&S, Barclays, BuzzFeed & To Speak At The Social Media Results Conference – Future Strategies

Future-Facing, Results-Focused Social Media Marketing Strategies. Achieve Real, Demonstrable Value & ROI On Emerging & Current Platforms With Stand-Out Content & Compelling Engagement

A One-Day, Industry-Led Conference & Networking Event, 11th May 2016 At Museum of London Docklands, Central London. Download The Brochure Here. Book Before Thursday 17th December & Save Up To £404!

PLUS! 2 Separately-Bookable, Post-Conference, Half-Day Workshops, 12th May:
AM) Writing Compelling, Forward-Thinking Content
PM) Measuring The Unmeasurable

27 Brands Tackle The Challenges Of Navigating The Ever-Changing Landscape Of Social Media With Innovative, Results-Driven Strategies To Engage Key Audiences & Boost ROI:

  1. Showcase Social Media Success With Solid Measurement & Prove ROI: Demonstrate real-world value for continued senior management investment
  2. Strategic, Social Media Integration Across The Business: Implement consistent messaging across teams and platforms to culturally embed social into your organisation
  3. Tailored, Shareable, Exciting Content & Campaigns: Drive genuine interaction, action and conversions across social channels
  4. Invest Wisely In New Emerging Platforms: Get ahead of the curve and stay relevant to continue engaging consumers with the latest trends and channels
  5. Fostering Engagement, Increasing Interaction: Harnessing the latest innovations and upcoming trends to increase positive interaction and brand awareness
  6. Exploring the Value Of Periscope, Instagram, Snapchat: What can paid services offer your brand?
  7. Boosting The Value & Results Of Facebook: Harnessing paid advertising and monetising content to drive sales and engagement
  8. Guard Against Negativity & Crisis Escalation! Advanced strategies to manage a crisis and head off escalating negativity quickly and definitively
  9. Advanced Twitter Strategies: Keeping followers engaged and interacting with best-in-class content and approaches

PLUS! The Social Media Results Conference Features:

  • 27 Senior Social Savvy Professionals From Industry-Leading Brands
  • 1 Compact Day
  • 6 Years At The Forefront Of The Market Uniquely Focused On Advanced Social Media Strategies
  • 98% Average Delegate Satisfaction Rating (over 5 years)
  • 83%+ Average Senior, Client-Side Audience (based on previous marcomms events)
  • 6 Facilitated Roundtable Discussions & Peer Brainstorming Exchanges: A) Video Content B) Generating Sales From Social Media C) Advanced Twitter Strategy D) Strategically Integrating Social, Marketing & PR E) B2B Social Media F) Integrating Your Social Strategy Into The Wider Business Customer Strategy
  • 1 Measurement Panel Discussion
  • 1 Emerging Platforms Panel Discussion
  • 3 Double Perspectives: ‘Facebook’, ‘Engage & Interact’ And ‘Crisis, Negativity & Reputation’
  • 12 In-Depth Sessions Focused On Your Hottest Social Media Topics
  • 2 Conference Chairman
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

Real Insight From 27 Leading Brands In Just One Day: Measurement & ROI ★ Social Media Strategy ★ Emerging Platforms ★ Engaging Content & Campaigns ★ Instagram ★ Snapchat ★ Facebook ★ Twitter ★ Crisis, Negativity, Reputation ★ Engage & Interact

Book Before Thursday 17th December & Save Between £175 & £404. Simply Quote Dec17 Under ID Code.

Can you help clients take their social media activities to the next level? For more information on how to get involved, please email or call +44(0)20 3479 2299.

Book your exhibition stand and two delegate passes before 20th August for just £1,949 +VAT (SAVE £550). Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The Social Media Conference - Future Strategies: To view the full conference programme, click here.

08.30 Registration & Coffee, Objective Setting

09.00 Morning Chairman’s Remarks
Emmanuel Xirogiannis, Head of Social Media, M&S


09.15 Solid Measurement Metrics Which Demonstrably Prove Real Value Added & Showcase The Successes Of Social Media Activity, Now & In The Future
Mark Abrami, Head of Social, (an Expedia Inc brand)


09.35 Industry Panel & Delegate Debate
Raluca Efford, Head of Digital & Social Engagement, Direct Line Group
Eric Bernhard, eCommerce Insights Manager, Dixons Carphone


10.00 Taking A User-Centric Approach To Social Media Across Digital Communications & Operations To Culturally Embed Social Into The Wider Business
Georgina Goode, Group Head of Engagement & Social Media, Government Digital Service, Cabinet Office

10.20 Bonus Session; Reserved For Exclusive Partner Speaker

10.40 Refreshment Break & Networking


11.10 Increasing Value & Results From Facebook By Harnessing Paid Advertising & Monetising Content To Drive Sales & Engagement
11.10 Manlio Sanna, Global Marketing Director, Carlsberg Group
11.30 Kizzy Lilburne, Smirnoff Brand Manager Europe, Diageo


11.50 Creating Tailored, Exciting & Shareable Content For Your Audiences & Social Channels To Drive Genuine Interaction, Action & Conversions
Robert Hodges, Head of Social Media & Audience Development, Sky Sports


12.10 Advanced, Beyond The Basics Twitter Strategy: Best-In-Class Content & Engagement To Keep Followers Engaged & Interacting

Paul Gill, Head of Digital Engagement, Oxfam GB

12.30 Lunch & Informal Networking For Delegates, Partners & Speakers

13.00 Informal Roundtable Discussions & Peer Brainstorming

A) Video Content

B) Generating Sales From Social Media
Lucy Freeland, Head of Online & Ecommerce, Mondelēz

C) Advanced Twitter Strategy
Akhil Suchak, Head of Social Media, Bauer Media

D) Strategically Integrating Social, Marketing & PR
Alex Betti, Head of Digital Marketing, MS Society

E) B2B Social Media
Flora Busby, Social Media Manager, Barclaycard

F) Integrating Your Social Strategy Into The Wider Business Customer Strategy
Robert Kerner, Senior Manager, Strategy, RBS

13.30 Afternoon Chairman’s Opening Remarks
Jason Mills, Head of Digital, ITV News


13.40 6 Steps To Growing Your Social Audience

Sari Zeidler, Social Media Editor, Features


Snapchat • Instagram • Periscope Pinterest • YouTube • WhatsApp

14.00 Invest Wisely, Get Ahead Of The Curve & Keep Up With Emerging Platforms & Future Trends To Stay Relevant & Engage Audiences

  • Nick Moxham, Head of Digital, Universal Music TV
  • James Carson, Head of SEO & Social Media, The Telegraph
  • Daniel Stefecka, Global Digital Insights Manager, Reckitt Benckiser
  • Simon Low, Director of Brand Partnerships, BuzzFeed
  • Edward Vanstone, Digital Director, Hearst-Rodale
  • Samantha Gray, Head of Social Media Engagement, Barclays


14.30 Instagram Snapshot

Pepe Moder, Head of EMEA Digital Marketing 6 CRM, FCA Fiat Chrysler Automobiles

14.50 Bonus Session; Reserved For Exclusive Partner


15.40 Snapchat Snapshot

Speaker To Be Announced


16.00 Safeguard Your Brand Reputation With Best-In-Class Strategies For Managing A Crisis & Escalating Negativity

16.00 Neville James, Senior Director – Media & Coupons – EMEA, Groupon EMEA
16.20 Shaf Mansour, Head of Digital Content & Communities, Barnardo’s


16.45 Fostering Community Engagement To Increase Positive Interaction With The Brand Now &smp; In The Future

16.45 Audra Martin, Vice President Strategy & Operations Intelligent, Life & The World In
17.05 Anthony Hua, Social Media Manager, TSB Bank Plc

17.30 Chairman’s Closing Remarks & Official Close Of Conference Day

Consolidate your learnings at these separately-bookable, post-conference, half-day workshops: 12th May 2016

AM) Writing Compelling Forward-Thinking Content: Advanced Engagement & Content Which Delivers Results

08.45 Morning Workshop Registration & Coffee


09.00 Writing Effective & Relevant Content To Enthuse & Expand Your Audience


09.45 Understand What Content Your Audience Wants & How You Can Give It To Them

10.30 Refreshment Break & Networking


11.00What Works? Content For Emerging & New Platforms

11.45 Morning Workshop Closes

PM) Measuring The Unmeasurable: Quantifying & Measuring The Value & ROI Of Your Coverage & Communications For Continued Social Media Investment

13.45 Afternoon Workshop Registration


14.00 Assessing Your Measurement Needs


14.45 Successfully Monitoring & Measuring Engagement

15.30 Refreshment Break & Networking


16.00 Convincingly Use ROI Analysis To Secure Budgetary Buy-In

16.45 Afternoon Workshop Closes

Please check the website regularly for updates and newly confirmed speakers. Are you interested in getting involved with The Social Media Results For PR & Comms Conference? For more information, please call +44 (0)20 3479 2299 or email

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