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Social Media Results Conference – Engage • Excite • Convert

Exploiting New Trends & Developments With Captivating,
Compelling Engagement Strategies For Social Media Marketing Which Delivers!

Exciting, Integrated & Measureable Next-Level Strategies For Experienced Marketers
A One-Day, Industry-Led Conference & Networking Event, 13th May 2014, One America Square, Central London. Download the brochure here. Reserve your place here.

PLUS: Two Separately-Bookable, Post-Conference, Half-Day Workshops, 14th May 2014
AM) Writing Compelling Content: Advanced Engagement & Content Which Delivers Results
PM) Measuring The Unmeasureable: Quantifying & Measuring The Value & ROI Of Your Coverage & Communications For Continued Social Media Investment

Written By Frontline Brand Practitioners For Experienced Marketers: NEW Case Studies • NEW Speakers • NEW Conference Venue • NEW Formats • A Fresh NEW Look

Book Your Place Today! Limited Places Available.

1 Day. 19 Speakers. Unquestionable Quality. Unbeatable Value.

Utilise State-Of-The-Art Engagement & Content Techniques Which Cut Through & Showcase Your Brand’s Key Messages: Engage & Grow • Facebook • Measuring ROI • Top Engagement Tips • Google+ • Multi-Channel Integration • Risk & Negativity • Twitter • Targeting & Tailoring • Brand Identity • Social Media Buy-In • Emerging Platforms

Engage Your Communities • Monetise Exciting New Platform Developments • Convert For Real Business Results:

Engagement Showcase:

  1. Engage & Grow: Paddy Power reveal how to expand your reach with exciting, shareable and captivating content
  2. Top Engagement Tips: Bettys & Taylors of Harrogate look at encouraging ongoing interaction and genuine two-way conversations
  3. Before It Goes Horribly Wrong… a cautionary tale for tackling risk and negativity
  4. Find Your Voice & Protect Your Brand: Museum of London explore how to strike the right balance of tone, frequency and timing to protect and maintain your brand
  5. Social Media Which Delivers! A view from Tesco

Platform Updates:

  1. Achieve maximum impact and fully exploit what Facebook, Google+, Twitter and hot new platforms and technologies can do for your brand, with real-life experiences from Arsenal Football Club and representatives from Twitter and Google+ themselves

Business Results:

  1. Meaningful & Accurate Evaluation: Unilever UK & Ireland, , O2 – Telefónica UKHonda and Castrol offer tools and advice to definitively prove ROI and cleverly allocate budgets
  2. Profitable Integration: Age UK reveal how to drive the customer journey with multi-channel marketing
  3. Targeted, Tailored Campaigns:look at successfully expanding your influence amongst specific audiences and key influencers
  4. Are We All Bought In?  explore how to fully embed social media activities into your organisation to win senior–management support and budgetary sign off
PLUS insight from Macmillan Cancer Support, Nationwide Building Society & Nokia

PLUS! This Social Media Results Conference Features:

  • Brand New Formats & Content For 2014
  • Brand New Speakers From Industry-Leading Brands
  • Brand New Case Studies
  • New Conference Venue
  • 100% Satisfaction Rate In 2013
  • 1 Hands-On, Practical Exercise: Social Media In Practice
  • 4 Facilitated Lunchtime Networking Debates: A) Regulated Industries B) Content Marketing C) Customer Relations D) Social Media On A Shoestring
  • 1 Measuring ROI Panel Discussion
  • 11 In-Depth Sessions
  • 2 Conference Chairmen
  • Facilitated Networking
  • Open Q&A

4th Annual Conference – Back By Popular Demand! The 2013 conference received 100% delegate satisfaction rating.

The Social Media Results Conference – Engage. Excite. Convert: To view the full conference programme, click here.

08.30 Registration & Coffee, Objectives Setting With Informal Meet & Greet

09.00 Morning Chairman’s Opening Remarks
Amanda Neylon, Head of Digital, Macmillan Cancer Support

Engage & Grow – Engagement Showcase

09.10 Best-Practice Advice For Expanding Your Reach & Engaging Your Communities With Exciting, Shareable & Captivating Content To Drive Ongoing Conversions
Richard Harris, Head of Online MarketingPaddy Power

Facebook – Platform Update

09.35 Achieve Maximum Impact From Facebook Advertising & Secure A Positive Return On Investment
Speaker To Be Announced; Please Check Website For Details

Measuring ROI Panel Discussion – Business Results

09.55 Tools & Advice For Meaningful, Accurate Measurement & Evaluation To Definitively Prove ROI & Cleverly Allocate Budgets

  • Sarah MansfieldMedia Director, Unilever UK & Ireland
  • Simon Nicholson, European Social Media Manager, Honda
  • Kristian Lorenzon, Head of Social Media, O2 – Telefónica UK
  • Ben Neville, Head of Digital, Marketing (Europe & Africa), Castrol

10.30 Informal Networking Refreshment Break

Top Engagement Tips – Engagement Showcase

10.50 Create Content Which Encourages Ongoing Interaction & Prompts Genuine Two-Way Conversations
Dom Dwight, Head of Internal Communications Development/Brand Communications Manager, Bettys & Taylors of Harrogate

11.15 Getting The Most Out Of Google+
Natalia Cano, EMEA G+ B2B Marketing Manager, Google+

Multi-Channel Integration – Business Results

11.40 Profitably Integrate Social Media Into The Marketing Mix To Drive The Customer Journey & Achieve Tangible Results
Angelika Egger, Digital Channel & Partner Manager, Age UK

12.05 How To Be A Good Listener: 5 Ways That Listening To Social Data Properly Can Change The Way You Market Your Business
Sam Oakley, Managing Director, Stashmetrics

12.25 Lunchtime & Informal Networking For Delegates, Partners & Speakers

13.00 Industry Roundtable Discussions

A) Regulated Industries
Facilitated by Paul Beadle, Head of External Affairs, Nationwide Building Society

B) Content Marketing
Facilitated by Thane Ryland, Head of Global Social Media Insights, Nokia

C) Customer Relations & Social Media

D) Social Media On A Shoestring Budget

13.30 Afternoon Chairman’s Remarks
Richard Harris, Head of Online Marketing, Paddy Power

Risk & Negativity – Engagement Showcase

13.35 A Cautionary Tale: Tackling Risk & Negativity Head-On To Protect Your Brand & Prevent Escalation
Tom Webster, Global Community Manager, Shell

Twitter – Platform Update

14.00 Twitter Spotlight: Winning The Moment On Twitter
Oliver Newton, Brand & Agency Advocate, UK, Twitter

Social Media – Practical Exercise

14.20 Social Media In Practice
Join together to devise a social media plan for the following: a charity fundraising campaign, a new online casino, an alcoholic drink, a utility brand with a price hike, a new computer game, a chocolate bar, a rebrand of a bank and a high street store’s summer sale.

Tom Wright, Digital Engagement Manager, The University of Nottingham

14.50 Informal Networking Refreshment Break

15.15 Bonus Session; Reserved For Exclusive Partner

Engagement Keynote – Engagement Showcase

15.35 Social Media Which Delivers; A View From Tesco
Adrian Harris, Head of Digital Communications, Tesco PLC

Targeted & Tailored – Business Results

15.55 Successfully Expanding Your Influence Amongst Specific Audiences & Key Influencers With Targeted, Tailored Campaigns
Speaker To Be Announced; Please Check Website For Details

16.15 Protecting & Maintaining Your Brand Identity & Levels Of Engagement With The Correct Tone, Frequency & Timing Of Posts
Antony Robbins, Director of Communications, Museum of London

Emerging Platforms – Platform Update

16.35 An Ever-Changing Social Landscape – Keeping Up-To-Date & Harnessing The Potential Of Hot New Platforms & Technologies
Richard Clarke, Managing Editor, Arsenal Football Club

16.55 Fully Embedding Social Media Activities Into Your Organisation & Winning Senior-Management Support & Budgetary Sign Off

17.15 Official Close Of Conference & Chairman’s Closing Remarks

Consolidate your learning from the main conference day and continue to network at these separately-bookable, post-conference workshops: 14th May 2014

AM) Writing Compelling Content: Advanced Engagement & Content Which Delivers Results 

08.45 Registration For Morning Workshop

Creating Content

09.00 Writing Effective & Relevant Content to Enthuse & Expand Your Audience

Tailored Content

09.45 Understand What Content Your Audience Wants & How You Can Give It To Them

10.30 Mid-Morning Refreshment Break

User Generated

11.00 User-Generated Content – Involving Employees & Customers To Generate Innovative & Interesting Content

11.45 Morning Workshop Closes

PM) Measuring The Unmeasureable: Quantifying & Measuring The Value & ROI Of Your Coverage & Communications For Continued Social Media Investment  

12.30 Registration For Afternoon Workshop

Valuing Social Media

13.00 Assessing Your Measurement Needs

Measuring Engagement

13.45 Successfully Monitoring & Measuring Engagement

14.30 Mid-Afternoon Refreshment Break

Business Case

15.00 Convincingly Use ROI Analysis To Secure Budgetary Buy-In
Speaker To Be Announced; Please Check Website For Details

15.45 Close of Afternoon Workshop

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Social Media Results Conference, please email info@socialmediaresultsconference.com