We Look Forward To Meeting You On Tuesday At The Social Media Results Conference: Engage, Communicate, Measure, Profit.
Build Profitable, Long-Term Customer Relationships & Clearly Demonstrate Real Results With Integrated, Targeted & Engaging Social Media Strategies
A One-Day Social Media Conference & Networking Event, 22nd May 2012, London
PLUS! Separately-Bookable Post-Conference Workshop (23rd May):
AM: Measuring The Unmeasurable: Quantifying & Measuring The Value Of A Follower, A Conversation Or Buzz To Optimise Your Social Media Presence
Are You An Inhouse Marketer? Book Before Tomorrow From Just £499! Limited places available, click here. If you’d like to speak to a member of the Social Media Results Conference team, please call +44 (0)207 953 4016 or email info@socialmediaresultsconference.com.
Download The Social Media Results Conference Brochure Here
What Will This Social Media Conference Cover?
ENGAGE
1. Engage, Inspire, Influence: Interact with your customers with timely, creative content that cuts through and creates genuine conversations
2. Drive The Customer Journey: Maximise revenue by developing your use of social media as a relationship-building tool
MEASURE
3. Evaluate ROI, Meaningfully! Inform budget allocation decisions by demonstrating real results with robust analysis
4. Your Brand Impact? Quantify the value of fans, followers and conversations
COMMUNICATE
5. Keep Calm & Carry On! Protect and reinforce your brand with controlled, consistent and timely responses to handle negativity wisely
6. Internal Power, External Power: Truly embed social media into your organisation to maximise ROI
PROFIT
7. Integration – Maximise Your Impact: Create truly effective multi-channel, integrated campaigns for absolute accountability
8. Optimise & Monetise: Trends, technological developments and advanced strategies to drive social media to the next level
Leverage Engagement ♦ Create Timely, Relevant Content ♦ Meaningfully Evaluate ROI ♦ Achieve Two-Way Communication ♦ Monetise Your Fan Base ♦ Protect Brand Reputation ♦ Allocate Resource ♦ Successfully Integrate
The Social Media Results Conference Also Contains:
1. Informal Discussion Zones: Mitigating Risks ● B2B ● Finding Your Voice
2. Optimisation Panel Discussion
3. Facilitated Networking
4. Open Q&A 
Why This Social Media Conference?
22 Brand Speakers
12 Industries Represented
8 In-Depth Sessions
1 Expert Panel Discussion
3 Peer-To-Peer Informal Discussions
2 Conference Chairmen
2 Post-Conference Workshops
98% Average Delegate Satisfaction Rate
1 Unmissable Day
Group Discounts Available! Book 2 Delegates – Save 10%; Book 3 Delegates – Save 15%; Book 4 Delegates – Save 20%.
Social Media Results Conference Programme Outline. To view the full social media conference programme, click here.
08.30 Registration & Coffee, Objective Setting
09.15 Morning Chairman’s Opening Remarks
Tom Hall, Editorial Director, Lonely Planet Online
Lonely Planet
Engaging With Your Customer To Achieve Effective Two-Way Communication & Foster Long-Term Profitable Relationships
09.30 Best-Practice Strategies For Timely & Creative Social Media Content That Keeps Your Customers Engaged & Interacting & Impacts On The Bottom Line
Delphine Remy-Boutang, World-Wide Social Media Marketing Manager
IBM
10.05 Drive & Enhance The Customer Journey & Maximise Revenue By Developing Your Use Of Social Media As A Relationship Building Tool
Paul Madden, Head of Digital Communications
Mitchells and Butlers – owning company of Harvester Restaurants
10.40 Refreshment Break With Informal Facilitated Networking
Meaningfully Evaluating Social Media Activities To Demonstrate Results & Justify Investment
11.10 Successfully Interpreting & Using Data Obtained From Analytical Tools To Give Meaningful Results, Inform Budget Allocation & Demonstrate ROI
Vaqar Khamisani, Customer & Partner Experience Manager
Microsoft UK
11.45 Measuring The Intangible: Evaluating The Impact Of Social Media Activities On The Strength & Reputation Of Your Brand
Jake Steadman, Head of Brand & Social Media Insight
O2
12.20 Analysing Social Media with Advanced Linguistics: Taking the Risk out of Social Media Insight.
Ed Chatham, Managing Director
Trufflenet
12.40 – 13.50 Lunch and Informal Networking for Delegates, Partners and Speakers
13.30 Peer-To-Peer Brainstorming Sessions: Informal Discussion Zones (20 minute discussions run concurrently during lunch)
1. Managing The Negative Side Of Social Media & Risk Management
Saulo Menezes De Oliveira, Social Media Officer
Birmingham City University
2. Social Media B2B: Using Social Media Appropriately To Communicate & Engage In A B2B Environment
3. Finding The Right Voice – Appropriate Communication For Optimum Engagement
Dom Dwight, Conversation Manager
Yorkshire Tea
13.50 Conference Reconvenes With Afternoon Chairman’s Opening Remarks
Tejal Patel, Global Head of Social Commerce
Nokia
Governance Of Social Media
14.00 Reaction And Protection: Successfully Achieving A Controlled, Consistent & Timely Response To Customer Comments Which Reinforce & Protect Your Brand
Thomas Knorpp, Digital Media Manager
Sainsbury’s Supermarkets Ltd
14.35 Truly Embedding Social Media Into Your Organisation To Harness Its Power As An Internal & External Tool & Maximise Its ROI
Emma Roffey, Director of Communications & Digital Marketing
Cisco Europe
15.10 The Future Of Social Media Measurement & Response
Lee Bryant, Managing Director,
Dachis Group Europe
15.30 Refreshment Break With Informal Facilitated Networking
Minimum Investment, Maximum Impact: Successfully Integrating Social Media Into The Marketing Mix
15.50 Developing A Truly Integrated Strategy To Maximise The Impact & Accountability Of Social Media On Your Marketing Spend
Chris Howard, Head of Online Marketing
Play.com
16.25 Expert Panel Session: Optimisation And Monetisation – Trends, Developments & Strategies To Drive Social Media To The Next Level For Maximum Benefit To Your Business
Amanda Howard, Senior Digital Marketing Manager
Boots
Mark Woods, Head of Creative
Comic Relief
Will Abbott, Marketing and Communications Director
Freesat
Tim Gentry, Head of Optimisation & Effectiveness
The Guardian
Dara Nasr, Head of Agency Sales – You Tube & Google Display
Google UK – YouTube
16.55 Chairman’s Closing Remarks & Official Close Of Conference
Consolidate your learning from the main social media conference day with these post-conference half-day workshops on 23rd May 2012.
2 Separately-Bookable, Post-Conference Half-Day Workshops, 23rd May 2012:
AM) Measuring The Unmeasurable: Quantifying & Measuring The Value Of A Follower, A Conversation Or Buzz To Optimise Your Social Media Presence
PM) Social Media In The B2B World: Getting To Grips With The Risks & Benefits Of Engaging In Social Media In A B2B Environment
AM) Measuring The Unmeasurable: Quantifying & Measuring The Value Of A Follower, A Conversation Or Buzz To Optimise Your Social Media Presence
08.45 Registration & Coffee
09.00 Where To Begin?
Lisa Mané, Head of Social Media
Central Office of Information
09.45 Ascertaining Value
Colin Watkins, Digital Communications Manager
Channel 4 Television
10.30 Mid-Morning Refreshment Break
11.00 How To Optimise & Leverage Your Facebook Presence? Data-driven Tips & Strategies
Jan Mateusz Zajac, Co-founder and CEO
Sotrender
11.40 Measurement Focus
Simeen Kadi, Group Head of Marketing
The Carbon Trust
12.00 Maximising ROI
Jonathan Brayshaw, Leader
Social Business, Psion plc
12.30 Morning Workshop Closes
Are you interested in getting involved in the Social Media Results Conference? We’d love to hear from you. Please call Global Insight Conferences on +44 (0)20 7953 4016 or email partner@socialmediaresultsconference.com. Download the Sponsorship & Exhibition brochure here.
