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We Hope You Enjoyed The Social Media Results Conference

The Social Media Results Conference was produced by Global Insight Conferences. If you would like to purchase the speaker presentations, available for £199, please email info@socialmediaresultsconference.com for more information. Please find below some other relevant, industry-leading events that you might be interested in.

The Social Media Results For PR & Comms Conference - Engage & Deliver. Powerful, Innovative Social Media Strategies For Impactful, Engaging, Results-Driven PR & Comms: Tackling The Latest & Hottest Trends, Communication Challenges & Platform Developments In The Constantly Evolving Social Landscape

A One-Day, Industry-Led Conference & Networking Event, 24th November 2015 At A Brand NEW Venue, One America Square, Central London. Download The Brochure Here. Book Before This Thursday 20th August & Save Up To £418!
PLUS! 2 Separately-Bookable, Post-Conference, Half-Day Workshops, 25th November:
AM) Twitter, Facebook & Emerging Platforms: Advanced Engagement & Content Which Delivers Results
PM) Measuring The Unmeasurable: Proving The Value & ROI Of Your Social Media Activity For Continued Buy-In

36 Brands Tackle The Challenges Of Navigating The Ever-Changing Landscape Of Social Media With Innovative, Results-Driven Strategies To Engage Key Audiences & Boost ROI:

  1. Cut Through With Innovative, Fresh Content: Maximise your reach with advanced, engaging content strategies
  2. Practical Tools For Demonstrable ROI: Comprehensive methods to prove value and secure senior buy-in
  3. The Next Big Thing On Social? Emerging platforms and innovations actually worth investing in
  4. Prevent A Crisis Escalating! Next-level social PR strategies to manage negativity and safeguard brand reputation
  5. Strategic Multi-Channel Integration: Consistent, cohesive campaigns across platforms and teams
  6. Engaging Journalists & Key Influencers: The insider track on maximising your social media coverage and reach
  7. Clever, Impactful Paid Strategy: Skilfully navigating paid social to keep influencing and engaging on Facebook and Twitter
  8. Outstanding Customer Service: Optimising Twitter as a customer service tool to maximise brand profile and engagement
  9. Alternative Platforms Under The Spotlight: Examining the potential and value for your social media mix
  10. Make A Big Noise On A Smaller Budget: Creating real impact on social media without blowing the budget

PLUS! The Social Media Results For PR & Comms Conference Features:

  • 36 Senior PR & Communications Professionals From Industry-Leading Brands
  • 1 Compact Day
  • 6 Years At The Forefront Of The Market Uniquely Focused On PR & Comms
  • 98% Average Delegate Satisfaction Rating (over 5 years)
  • 83%+ Average Senior, Client-Side Audience (based on previous marcomms events)
  • 5 Facilitated Roundtable Discussions & Peer Brainstorming Exchanges: A) The Bigger Picture: Integrating Corporate, Consumer & Brand PR B) Tools & Techniques For Integrating SEO & Social For Maximum Return C) Advertising & Social Media D) Latest Social Media Trends E) Social Media, PR & Financial Services
  • 1 Measurement & Buy-In Panel Discussion
  • 1 Key Influencer Panel Discussion With Journalist Q&A
  • 3 Double Perspectives: ‘Content Strategy’, ‘Multi-Channel Integration’ And ‘Crisis & Reputation’
  • 11 In-Depth Sessions Focused On Your Hottest Social Media For PR & Comms Topics
  • 2 Conference Chairman
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

Real Insight From 36 Leading Brands In Just One Day: Content Strategy • Multi-Channel Integration • Measurement & Buy-In • Small Budget • Crisis & Reputation • Customer Service • New Platforms & Innovations • Key Influencer & Journalists Panel • Paid Strategy

Book Before This Thursday 20th August & Save Between £150 & £418. Simply Quote EB150 Under ID Code.

Can you help clients take their social media activities to the next level? For more information on how to get involved, please email partner@prsocialmediaconference.com or call +44(0)20 3479 2299.

Book your exhibition stand and two delegate passes before 20th August for just £1,949 +VAT (SAVE £550). Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The Social Media For PR & Comms Conference - Engage & Deliver: To view the full conference programme, click here.

08.30 Morning Registration, Coffee & Objective Setting

09.00 Morning Chairman’s Opening Remarks
Paul Lockstone, Managing Director, Corporate Communications, Barclaycard

CONTENT STRATEGY – DOUBLE PERSPECTIVE

09.10 Maximise Your Reach & Stand Out From The Crowd With Innovative & Inspirational Content Strategies
09.10 Dee Cotgrove, Executive Head of Media & Communications, Met Office
09.30 Kima Segun-Ojo, Social Media Manager, M&S

MULTI-CHANNEL INTEGRATION – DOUBLE PERSPECTIVE

09.50 Strategically Integrating PR, Comms & Social Teams Across Platforms For Consistent, Impactful, Multi-Channel Campaigns
09.50 Gareth Hopley, Head of PR & Communications, Pizza Hut Restaurants
10.10 Andre Amaral, Senior Brand Manager, Budweiser

10.30 Refreshment Break With Informal, Facilitated Networking

11.00 Bonus Session; Reserved For Exclusive Partner Speaker. To get involved in Social Media Results For PR & Comms Conference, please call +44 (0)20 3479 2299 or email info@prsocialmediaconference.com for more details.

MEASUREMENT & BUY-IN – PANEL DISCUSSION

11.20 Secure Senior Stakeholder Buy-In With Comprehensive, Practical Tools & Methods To Measure & Prove The Value Of Your Social PR

  • Lucy Whitehead, Head of Digital & Social Media, First Group
  • Carolyn Sims, Group Marketing Director, Time Out
  • Keith Lewis, UK Social Media Manager, Zurich Insurance
  • Darren Jones, Social Media Manager, Post Office
  • Richard Bassinder, Social Media Manager, Yorkshire Building Society

SMALL BUDGET CASE STUDY

11.50 Inspiring Insights Into Making A Big Noise On A Smaller Budget & Getting Real Impact & Reach
Amanda Coleman, Head of Corporate Communications, Greater Manchester Police

12.15 Lunch & Informal Networking For Delegates, Partners & Speakers

12.40 Informal Roundtable Discussions & Peer Brainstorming (20 minutes during lunch)

A) The Bigger Picture: Integrating Corporate, Consumer & Brand PR

B) Tools & Techniques For Integrating SEO & Social For Maximum Return

C) Advertising & Social Media
Emma Sheppard, Head of Brand & Communications, St John Ambulance

D) Latest Social Media Trends
Nicola Green, Head of Communications & Reputation, Telefónica UK Ltd

E) Social Media, PR & Financial Services
Nick Joy, Social Media Manager, LV=

13.15 Afternoon Chairman’s Opening Remarks
Paul Beadle, Head of External Affairs (Consumer & Social Media), Nationwide Building Society

CONTENT KEYNOTE

13.25 Energy’s Grand Journey
Matt Tasker, Senior Digital Communications Manager, British Gas

CRISIS & REPUTATION – DOUBLE PERSPECTIVE

13.45 Safeguard Brand Reputation Now & In The Future By Developing Next-Level Social PR Strategies To Respond To Crisis Comms & Manage Negativity
13.45 Sophie Brendel, Head of Digital PR & Communications, BBC
14.05 Francis Thomas, Head of Corporate Affairs, London Midland

CUSTOMER SERVICE – TWITTER

14.25 What’s Next? Optimising The Role Of Twitter As A Customer Service Tool Which Maximises Brand Profile & Engagement
Jo Eden, Social Media Executive, British Heart Foundation

14.45 Bonus Session; Reserved For Exclusive Partner Speaker. To get involved in Social Media Results For PR & Comms Conference, please call +44 (0)20 3479 2299 or email info@prsocialmediaconference.com for more details.

15.00 Refreshment Break With Informal, Facilitated Networking

NEW PLATFORMS & INNOVATIONS

15.30 What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today

  • Tom Webster, Global Community Manager, Shell
  • Johanna Fawcett, Marketing Director, Zizzi Restaurants
  • Richard Evans, Head of Social Media, Sky News
  • Andy Freeman, Head of Social Media & Digital, Santander
  • Paul Riddell, Head of Strategic Communications, AXA Wealth

PEER EXPERIENCE EXCHANGES

16.00 Spotlight On Alternative Platforms – Innovative, Engagement-Led, Results-Driven Case Studies

A) Instagram
David Tomchak, Head of Digital, No. 10 Downing Street & The Cabinet Office

B) Snapchat
Gareth Crew, Senior Social Media Manager, SHG, Part of TUI Group

C) YouTube
Jules Greenwood, Head of Corporate Communications, E.ON UK

D) LinkedIn

KEY INFLUENCERS: JOURNALISTS, CELEBRITIES & AMBASSADORS – PANEL DISCUSSION

16.20 Engaging & Effectively Harnessing Journalists, Celebrities & Key Influencers To Maximise The Reach & Impact Of Your Social PR & Comms Campaigns

  • Babita Sharma, BBC World News Anchor, BBC World News
  • Anna Domingo, Sales & Marketing Director, The View from The Shard
  • Simon Read, Personal Finance Editor, The Independent and i paper
  • Doug Wills, Managing Editor, London Evening Standard
  • Alistair Potter, Deputy Editor, Metro.co.uk

PAID STRATEGY

16.50 Developing An Impactful & Flexible Strategy In The Changing Landscape Of Paid Social To Keep Influencing & Engaging Your Audiences On Facebook & Twitter
16.50 Chris Duncan, Chief Marketing Officer, News UK
17.10 Craig Elder, Digital Director, The Conservative Party

17.30 Closing Remarks From Chair & End Of Conference

Consolidate your learnings at these separately-bookable, post-conference, half-day workshops: 25th November 2015

AM) Twitter, Facebook & Emerging Platforms: Advanced Engagement & Content Which Delivers Results

08.45 Morning Workshop Registration & Coffee

FRESH CONTENT

09.00 Content Which Cuts Through

EMERGING PLATFORMS

09.45 What Works? Content For Emerging & New Platforms

FACEBOOK VS. TWITTER CONTENT

11.00 Best In Class: A Showcase In What Excites Audiences On Facebook & Twitter
Greg Allum, Social Media Manager, British Gas

11.45 Morning Workshop Closes

PM) Measuring The Unmeasurable: Proving The Value & ROI Of Your Social Media Activity For Continued Buy-In

13.45 Afternoon Workshop Registration

WHERE TO START?

14.00 Assessing Your Measurement Needs

MEASUREMENT IN PRACTICE

14.45 In Practice: Fine-Tuning Your Measuring Strategy

15.30 Refreshment Break & Networking

SENIOR BUY-IN

16.00 Proving ROI & Securing Senior Stakeholder Buy-In
Frances Browning, Head of Brand PR & Social Media, Direct Line Group

16.45 Afternoon Workshop Closes

Please check the website regularly for updates and newly confirmed speakers. Are you interested in getting involved with The Social Media Results For PR & Comms Conference? For more information, please call +44 (0)20 3479 2299 or email info@prsocialmediaconference.com.

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