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Social Media Results ConferencePractical Strategies, Maximum Impact

Advanced, Practical, Results-Driven Social Media Strategies With Impact: Maximise ROI & Cultivate Long-Term Engagement With Innovative Platform Strategies Which Harness New Trends & Effectively Target Audiences With Relevant, Stand-Out Content!

A One-Day, Practitioner-Led Conference & Networking Event, 11th May 2017, Museum of London, Central London. Download the brochure.

Real Insight From 26 Industry-Leading Brands In One Exciting Day: Platform Strategies ★ Platform Focus: Facebook, WhatsApp, Twitter ★ Engaging Content ★ Reaching Target Audiences ★ Working With Influencers ★ Measurement & ROI ★ Instagram ★ Periscope ★ Snapchat ★ Video Showcase ★ Horizon Scanning

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chair’s Opening Remarks
Liam Harrington
Co-Founder & CEO
Xander Kaplan
Senior Brand Manager, Digital & Ecommerce


09.15 Maximise The Value & Impact Of Each Social Channel With Integrated & Adaptable Strategies For Established & Emerging Platforms

  • Navigating the practicalities of social media platforms and adapting content and campaigns to stand out and engage on different platforms
  •  Understanding and taking advantage of the specific features of each individual channel for tailored social communications which ensure added value and results
  • Stay ahead of the curve with a look at the latest trends in emerging platforms: where is the potential for brands to harness these new channels and how do they work in practice?
  • Facebook, Twitter, Instagram, Snapchat, WhatsApp, Pinterest, Periscope, LinkedIn…what does engagement mean on each of the different platforms and how can you compare them to each other?

Pete Durant
Social Media & Digital Partnerships Lead
Comic Relief



09.35 Best-Practice Social Media Campaigns: Keeping Content Relevant, Fresh & Engaging To Ensure You Stand Out On The Right Platform For Your Audience

Rachel Rodriguez
Senior Producer
CNN Digital Worldwide



09.55 Join one of our interactive workshop-style platform streams, with a short informal presentation focused on the social media platform of your choice, followed by facilitated group discussion.

FACEBOOK: Main room
Seb Soithongsuk
Social Media Manager

smr2017_gskWHATSAPP: Breakout room
Rebecca Shekleton
Head of Social Media & Digital Content
Dublin 98FM

smr2017_98fmTWITTER: Breakout room
Claire Ivory
Function Head, Digital Customer Support – Service, Direct Bank
Royal Bank of Scotland

smr2017_rbs10.15 Morning Refreshment Break With Informal Networking & Live Troubleshooting Zones

Live Troubleshooting – NEW FOR 2017!
Answer your burning questions with one-to-one advice and insights on the day-to-day practicalities of social media communications.


10.45 Peer Review Panel – NEW FOR 2017!
Join the panellists as they discuss the top takeaways and practical “golden nuggets” from the sessions and networking so far in this quick-fire review session.

Nayem Chowdhury
Global Agency Business Leader
Google & YouTube

Sunni Peterson
Social Media Manager
Pernod Ricard UK

Karen Cullen
Head of Marketing – UK
Yardley London

11.00 “Influencer Marketing” vs. “Influencer Relations” – What’s The Difference?

  • Influencer Listening – can listening to the right influencers and analysing their conversations help inform your content strategy?
  • The Brand-Influencer Model vs. Employee-Influencer Model – how can you use employee advocacy to deepen relationships with influencers?
  • Influencer Relations vs. Public Relations – what is the role of the communications department in the age of social media influencers?
  • Influencers and Brand Risk – how can better understanding influencers help improve your understanding of reputational risk and when can influencer affiliations become a liability?

Alistair Wheate
Head of Influencer Marketing Solutions


11.10 Bring Your Social Media Communications To Life & Consistently Engage With Attention-Grabbing, Results-Boosting Content

  • Best-practice advice on generating enough exciting, organic content to meet the demands of a content-hungry social media environment – comparing the relative benefits of paid-for vs.organic content
  • Creative, scalable approaches to crafting cutting-edge content which captures audience attention and boosts engagement – which content works best and why?
  • Top tips on managing different content priorities: from wishlist content to day-to-day essentials, how do you work with the relevant teams within your organisation to ensure you’re sharing the right content at the right time?
  • How can brands work with agencies to fuel their content machine for social media posts which audiences will actively engage with?

Tim McLoughlin
Head of Social Media



11.30 Cutting Through The Noise With Targeted Social Media Communications Which Reach Relevant Audiences On The Right Platforms

  • From millennials through to older generations, assessing the trends and behaviours of different demographics to identify the most effective methods and channels for reaching different audiences
  • Exploring tried and tested and innovative segmentation methods to target audiences differently with stand-out, engaging social content
  • Increasing the organic reach and growth of your social platforms by harnessing the various features of different platforms and targeting opportunities

George London
Social & Digital Media Lead
NHS Choices (nhs.uk)



11.50 What Does Your Audience Want From Brands On Social Media?
Quiz your users, audiences, followers and fans! In a quick fire Q&A panel, ask young people, students, professionals and your older generation about their social media usage.

12.10 Bonus Session; Reserved For Exclusive Partner To get involved in The Social Media Results Conference – Practical Strategies, Maximum Impact please call +44 (0)20 3479 2299 or email info@socialmediaresultsconference.com for more details.

12.30 Lunch & Informal Networking For Speakers, Delegates & Partners

13.00 Informal Peer-To-Peer Lunchtime Discussions

A) Crisis & Reputation Management
Klare Kennett
Assistant Director External Affairs – Marketing & Communications
smr2017_rspcaB) Strategically Integrating Social
Justine Bower
Head of Consumer Communications
smr2017_uktvC) Paid Social Advertising
Rachael Courtney
Lead Social & PR Manager
smr2017_3D) Social-Savvy Teams
Chantelle Collins
Group Social Listening & Engagement Manager
Britvic Soft Drinks Ltd
smr2017_britvicchantelleE) Effective Customer Service
Claire Ivory
Function Head, Digital Customer Support – Service, Direct Bank
Royal Bank of Scotland


13.30 Co-Chair’s Remarks & Peer Review Panel


Liam Harrington
Co-founder & CEO

Xander Kaplan
Senior Brand Manager, Digital & Ecommerce

Nayem Chowdhury
Global Agency Business Leader
Google & YouTube

Sunni Peterson
Social Media Manager
Pernod Ricard UK

Karen Cullen
Head of Marketing – UK
Yardley London


13.50 The Practicalities Of Building & Maintaining An Effective Brand & Influencer Partnership Which Drives Social Media Engagement & Results
What advice do you have for other social media marketers looking to take advantage of an influencer’s reach? How do you prioritise which campaigns to work with influencers for and initially link up with your chosen influencer?

Kassy Dignam
Digital Marketing Specialist
Britvic Soft Drinks Ltd


14.10 Prove The Business Value Of Social Media With Insights Into The Best Measurement Methods For Attributing Results To Social

  • Likes, shares, sales…what does ROI mean on social media? Identifying the most important KPIs and analytics to focus on when it comes to measuring the success of social media activity
  • Beyond traditional ROI measures, exploring the ins and outs of measuring the intangible, quantifying sentiment and engagement to demonstrate the business benefits of social media communications
  • Justify your social media strategy with top tips on measuring conversions and tracking the customer journey to directly attribute results to social activity
  • Tapping into social media monitoring and listening tools to gather meaningful insights and get the edge for future social media communications
  • Future-facing: what new and innovative tools and methods can brands take advantage of to effectively measure social media results?

Rob Bloom
Group Head of Digital & Social Media

smr2017_mclarenDanny Denhard
Head of Digital

smr2017_justgivingPaul Morris
Digital Marketing Director
PZ Cussons

smr2017_pzcussonsTiffanie Darke
Creative Content Director
News UK

smr2017_newsukLorna Springall
Head of Social Media & PR



14.50 What’s Next For Social Media? A Look At The Latest Trends, Tools & Technologies

Darren Jones
Studio & Social Media Manager
Post Office

smr2017_postoffice15.10 Bonus Session; Reserved For Exclusive Partner To get involved in The Social Media Results Conference – Practical Strategies, Maximum Impact please call +44 (0)20 3479 2299 or email info@socialmediaresultsconference.com for more details.

15.40 Afternoon Refreshment Break With Informal Social Media Platform Discussions: Instagram • Snapchat • Periscope


16.10 Taking Advantage Of Social Media To Maximise Business Performance
ITV will share their experiences of the inter-relation between TV and social media, with insights into how they are using social media to drive viewing.

Will Worsdell
Controller of Marketing & Media, Digital Channels & On Demand



16.30 The Power Of Live Social News Video
In the past year, live social video has gone mainstream, with great impact in the spheres of politics and news. BuzzFeed News partnered with Facebook Live for an EU Referendum debate, drawing a bigger audience than similar terrestrial TV programmes, while its US election night Twitter live show attracted 7 million viewers. Andy Dangerfield will discuss the power of live social video and its potential for the future.

Andy Dangerfield
UK Social Media Editor, BuzzFeed News

smr2017_buzzfeed16.50 Peer Review Panel & Co-Chair’s Closing Remarks

17.15 Official Close Of Conference

Please check the website regularly for updates and newly confirmed speakers. Are you interested in getting involved in The Social Media Results Conference? For more information, please call +44 (0)20 3479 2299 or email info@socialmediaresultsconference.com for more details.