Fresh, Advanced Results-Driven & Engaging Social Media Strategies With Impact!
Drive Growth & Inspire Authentic Engagement With Re-Imagined, Future-Proofed Strategies Which Maximise The ROI Of Innovative Content, Successful Influencer Partnerships, Savvy Platform & Paid Tactics & Winning New Trends & Opportunities
A One-Day Conference & Networking Event, 15th May, Museum of London Docklands & Separately-Bookable, Pre-Conference Influencer Marketing Day, 14th May
How Can We Truly Impact The Bottom Line With Fresh, Reimagined & Authentic Social Media Strategies Which Capture Attention & Offer Relevant, Engaging Content & Influencer Campaigns On The Right Platforms To Achieve Measurable Engagement & ROI?
- Instagram, Snapchat, Twitter & Facebook Updates: Keep up to date and harness new opportunities to stand out
- Powerful, Long-Lasting Social Reach & Engagement: Punchy tactics to maximise long-term growth, retention and success
- Measure Success, Prove Value, Win Long-Term Buy-In: Meaningful metrics and methods to demonstrate the ROI and impact of social media
- Advanced, Future-Focused Platform Strategies, Insights & Social Listening: Stay relevant with the right platform combinations and tracking and benchmarking tactics
- Content; Authentic, Hard-Hitting, Cross-Platform? Create innovative, cross-platform and relevant content to drive truly long-term engagement with new and established audiences
- Pay To Play? Smart, forward-thinking strategies to achieve the right balance of paid vs. organic for maximum impact
- Stay Ahead Of Evolving Influencer Marketing Trends: Taking advantage of successful, relevant brand-influencer partnerships – are we still hitting the mark
- Great Concept, Low Cost! Unlock the secrets to smart, practical social media investment with maximum impact
- Creative, Cost-Effective Video: Invest smartly and boost performance with engaging, impactful video campaigns and content
- Emerging Platforms, New Technologies, Future Opportunities: Future-proofing social media strategies to drive powerful results now and in the future
Reach & Engage Your Target Audience With Eye-Catching, Authentic & Effective Influencer Marketing Campaigns
A One-Day, Pre-Conference Influencer Marketing Day. 14th May 2019, Asia House, Central London.
Why Attend This Social Media Results Conference?
- 9 Years-Leading The Market With Brand-Led Social Media Insights
- 32 Social Savvy Brands Speaking In Just 1 Day
- A Separately-Bookable, Pre-Conference Influencer Marketing Day
- Facebook & Instagram Case Studies & Updates
- 8 Dedicated Platform Discussion Zones: Facebook, Instagram, Twitter, Snapchat, LinkedIn
- 2 Interactive Panels: Measurement & Results + The Future Of Social Media & New Technologies
- 6 Lunchtime Peer Discussions: Data & Privacy, Employee Advocacy, Customer Service, Crises & Negativity, Fit For All Brands? Organic Reach
- Senior-Level Networking
- Interactive Voting
- Open Q&A
Enjoyable and varied insights throughout the day - a great set up!
Your Toughest Social Media Challenges Tackled In 1 Day: Next-Level Reach & Engagement • High-Impact Platform Strategies • Facebook • Instagram • Measurement & Results: Insights & Impact • Paid Social • Attention-Grabbing Content • Influencers • Video • Low Budget, High Impact • Stand-Out Campaign • The Future Of Social Media, New Technologies
Fresh, Advanced Results-Driven & Engaging Social Media Strategies With Impact
Drive Growth & Inspire Authentic Engagement With Re-Imagined, Future-Proofed Strategies Which Maximise The ROI Of Innovative Content, Successful Influencer Partnerships, Savvy Platform & Paid Tactics & Winning New Trends & Opportunities
A One-Day, Brand-Led Conference & Networking Event, 15th May 2019, Museum of London Docklands
08.30 Registration, Coffee & Objective Setting
09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks
Joe Goulcher, Head of Social & PR, Moonpig
NEXT-LEVEL REACH & ENGAGEMENT
09.20 Power True, Long-Term Social Media Engagement With Innovative Strategies To Boost Reach, Win & Retain Bought-In Followers & Maximise Long-Term Growth & Success
Mhari Coxon, Global Marketing Manager, GSK
HIGH-IMPACT PLATFORM STRATEGIES - Q&A PANEL
09.40 Drive Social Media Performance With Next-Level Insights Into Tailored, Relevant & Future-Focused Platform Strategies
Lauren Smith, Head of Social Cosmopolitan UK, Hearst UK
Joe Goulcher, Head of Social & PR, Moonpig
Emily Ch’ng, Senior Digital Content Manager, Ministry of Justice UK
Nicola Gee, Social Media Manager, WWF-UK
Sandy Ghuman, Campaign Planning & Delivery Controller Digital, Sky
Chloe Bebbington, Social Media Marketing Manager, River Island
FACEBOOK CASE STUDY
10.10 Fresh, Results-Boosting Approaches To Facebook Activity: Keep Abreast Of The Latest Updates, Stay Relevant & Drive Engagement
Emma Page, Social Media Lead, Audi UK
INSTAGRAM CASE STUDY
10.30 Maximise The Potential Of The Fastest-Growing Social Platform To Capture Attention, Boost Growth & Win New, Engaged Audiences
Lorna Springall, Head of Social Media, Marks and Spencer
10.50 Morning Refreshment Break With Informal Networking & Platform-Focused Discussion Zones
a. Instagram: Emily Davis, Social Media Manager, Ted Baker
b. Facebook c. Twitter d. Snapchat e. YouTube
INSIGHTS & IMPACT - MEASUREMENT & RESULTS
11.20 Harnessing Platform Insights, Campaign Data & Social Listening To Adapt & Improve Social Media Strategies & Boost Performance
Speaker To Be Announced; Please Check Website For Updates
MEASUREMENT & RESULTS - Q&A PANEL
11.40 Prove The Commercial Value Of Social Media With Meaningful Metrics & Effective Methods For Measuring Impact, Engagement & ROI To Win Long-Term Buy-In
Alastair Pegg, Marketing Director, The Co-operative Bank
Sara Picazo, Head of UK Ad Research, Twitter
Colin Buckingham, Digital Marketing Manager, Birds Eye
Nick Joy, Social Engagement Manager (General Insurance), LV=
Emma Hamblin, Social Media Manager, Joules
12.00 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.
PAID SOCIAL
12.30 Pay To Play? Exploring The Latest Opportunities For Impactful Paid Campaigns To Keep Achieving Social Media Engagement & Results Now & In The Future
Vittorio Boccanera, Performance Marketing Manager, TransferWise
12.50 Lunch & Informal Networking For Speakers, Partners & Delegates
13.20 Informal Peer-To-Peer Discussions On Industry Hot Topics
a. Data & Privacy: Sandy Ghuman, Campaign Planning and Delivery Controller Digital, Sky
b. Organic Reach: Thomas Davis, Social Media & Digital Marketing Specialist, money.co.uk
c. Navigating Crises & Negativity: Klare Kennett, Assistant Director External Affairs – Marketing & Communications, RSPCA
d. Building Employee Advocacy
e. Effective Customer Service
13.50 Afternoon Chair’s Remarks
Mhari Coxon, Global Marketing Manager, GSK
ATTENTION-GRABBING CONTENT
14.00 Stand Out From The Crowd With Innovative, Cross-Platform Content Strategies Which Resonate & Engage With New & Established Audiences For Maximum Impact
Kara Segedin, Digital Marketing Manager, BBC Studios
INFLUENCER TRENDS
14.20 Taking Advantage Of The Evolving Role Of Influencer Marketing For Relevant, High-Impact, Engaging Social Media Campaigns
Josie Madoc, Global Social Media Lead, Hive (Centrica Hive Limited)
14.40 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.
VIDEO CASE STUDY
15:10 Win Attention & Boost Long-Term Engagement With Hard-Hitting, Creative & Cost-Effective Video Content & Campaigns
Janine Smith, Head of Digital Entertainment, ITV
15.30 Afternoon Refreshment Break With Informal Networking
LOW BUDGET, HIGH-IMPACT
16:00 Smart, Practical Investment Strategies: Optimise Limited Budgets, Time & Resources To Drive Real Social Media ROI
James Day, Head of Social Media, Jagex Games Studio
HOLIDAY EXTRAS CASE STUDY
16:20 How We Made The World's Most Successful Travel Guides On YouTube & Why We Stopped
Seamus McCauley, Head of Communications, Holiday Extras
YOUTUBE CASE STUDY
16.40 Exploring The Upcoming Innovations, New Technologies & Platform Developments Shaking Up The Social Media Landscape: What Opportunities Are Ahead?
Cecilia Dominici, Head of Social Media News and Content, Cancer Research UK
Ross Harris, Group Social Media Manager, GoCompare
Danny Denhard, Director of Growth, JustGiving
Justine Bower, Director of Communications (Consumer & Social), UKTV
17:10 Co-Chairs’ Closing Remarks & Official Close Of Conference
Reach & Engage Your Target Audience With Eye-Catching, Authentic & Effective Influencer Marketing Campaigns
A One-Day, Pre-Conference Influencer Marketing Day. 14th May 2019, Asia House, Central London.
09.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks
09.20 Meet & Greet
Get to know your fellow delegates – what are you hoping to get out of today’s sessions? What experiences do you have working with influencers?
STAND-OUT INFLUENCER CAMPAIGN - CASE STUDY
09.40 Real-World Advice & Lessons Learned From Working With Influencers
Haley Borisoff, Senior Director, Brand Marketing, PR & Communications – EMEA, Wyndham Hotels & Resorts
GETTING THE FUNDAMENTALS RIGHT
10.10 Identifying, Approaching & Engaging Relevant Influencers For Your Brand & Audience To Maximise Success
Emma Mead, Head of Global PR & Influencer Marketing, VisitBritain/VisitEngland
10.40 Morning Refreshment Break With Informal Networking
11.10 Bonus Session; Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.
INFLUENCER TRENDS - THOUGHT LEADERS PANEL
11.30 Explore The Latest Trends In Influencer Marketing To Drive Next-Level Results With Meaningful, Eye-Catching, Collaborative Partnerships
Layla Hatia, Influencer Marketing Manager, Sky
Josie Madoc, Global Social Media Lead, Hive (Centrica Hive Limited)
CREDIBILITY & AUTHENTICITY
12.00 Embedding Credibility, Authenticity & Transparency Into Influencer Marketing Strategies To Truly Engage Audiences With Honest, Value-Adding Campaigns
Nicole New, Senior Social Media Manager, Trainline
12.30 Lunch For Delegates, Partners & Speakers
13.00 Informal Peer-To-Peer Discussions
a. Effective Influencer Selection & Approaches
b. Fake Followers Vs. Genuine Reach
c. Low-Budget Successes
d. Legality & Compliance
e. Team Structure: Who’s Responsible For Influencer Partnerships?
13.30 Co-Chairs’ Afternoon Remarks
STAND-OUT INFLUENCER CAMPAIGNS - CASE STUDY
13.45 Real-World Advice & Lessons Learned From Working With Influencers
Rachel Holdsworth, Head of Content, PhotoBox
EFFECTIVE CONTENT
14.15 Win Audience Attention & Cultivate True, Long-Term Engagement: Hard-Hitting, Authentic & Creative Influencer Campaign Content With Measurable Impact
14.45 Bonus Session; Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.
15.05 Afternoon Refreshment Break With Informal Networking
MEASURING IMPACT - Q&A PANEL
15.35 Driving Strategic Value With Effective Tips For Measuring & Proving The Impact & ROI Of Successful Influencer Partnerships
STAND-OUT INFLUENCER CAMPAIGN - CASE STUDY
16.15 Real-World Advice & Lessons Learned From Working With Influencers
James Day, Head of Social Media, Jagex Games Studio
16.45 Reflection & Breakout Group Discussions
Reflect on the day’s sessions with your peers: what are the top, practical tips and tricks you’ll be taking back to the office? Share your thoughts in your groups before the co-chairs round up the key insights from the day in this closing session.
17.00 Co-Chairs’ Closing Remarks & Official Close Of Conference
Book An Exhibition Stand & 2 Delegate Passes Before Next Thursday 24th January For Just £1699 (SAVE £200). Click here to book your stand. Stand space is limited and will be issued on a first-come, first-served basis.
Can you help social media professionals boost their performance? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@socialmediaresultsconference.com
