Brand-Focused Insights & Quick-Win Advice For Stand-Out Social Media Content & Video & Cost-Effective, Future-Proofed Platform Strategies Which Deliver Measurable Impact, Long-Term Engagement & Boosted Brand Presence
A One-Day, Brand-Led Conference & Networking Event, 15th May 2018, Central London. Book Now.
Download The Brochure. 
Join 21 Cross-Sector, Brand-Side Social Media Practitioners To Explore Best-In-Class Social Media Strategies Which Deliver Real Impact, Measurable Results & Boost Long-Term Engagement
- Hard-Hitting Social Media Content! Tapping into audience mindsets to deliver relevant, relatable content which boosts engagement – whatever your budget
- Measure Results, Attribute Spend, Refine Strategies: Cutting through the numbers to determine which social media activities really add value and deliver ROI
- First-Class Engagement & Retention Strategies: Develop fresh, entertaining social media marketing which grabs attention, generates traffic and grows brand presence
- Next-Level Platform Strategies: Refining your social media platform management for lean, effective and fit-for-future engagement strategies which integrate established and emerging channels
- High-Quality, High-Impact Video & Live Content: Capture attention and promote authentic engagement with likable, sharable video content with impact
- Quick Wins For Successful Social Media With Limited Budget, Time & Resources: Quick-to-deploy social media tactics to boost engagement and results
- Working With Influencers: Navigating the challenges of building and maintaining mutually-beneficial, collaborative brand-influencer relationship
- Boost Visibility With Savvy Paid Social & Ads Strategies: Optimise ad spend to ensure maximum engagement
Built On 8 Years Of Brand-Led Hot Topics... What's New For 2018?
- 21 Cross-Sector Perspectives From 4 Retail, 2 Entertainment, 3 Broadcasting, 2 Finance, 2 Utilities, 3 Education & Travel, Online, Transport, Shipping & Charity Speakers
- 8 Advanced Sessions Focused On Your Toughest Social Media Challenges
- Fresh, New Cross-Sector, Brand Case Studies
- 3 Interactive Panel Discussions: "Measurement", "Platform Strategies" & "Quick Wins & Advice"
- 4 Peer-To-Peer Discussions: A) Younger Audiences B) Customer Service C) Crisis Management D) Platform Management
- Conference Co-Chairs: Ben Thompson, Global Marketing Director, Merlin Entertainments Group
- Meet The Speakers Area
- Open Q&A
- Interactive Voting
- 1 Inspiring Day!
Engaging Content • Measurement & ROI • Engagement & Retention • Platform Strategies – Instagram, Facebook, Twitter, Snapchat • Video Content & Live • Shoestring Budget Content • Quick Wins & Advice • Working With Influencers • Paid Social & Ads
Can you help organisations take their social media results strategies to the next level? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.
Book your exhibition stand and two delegate passes today for only £1,899 +VAT. Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.
THE SOCIAL MEDIA RESULTS CONFERENCE AGENDA:
08.30 Registration & Coffee, Objective Setting
09.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks
Co-Chair Speaker To Be Announced, Please Check Website For Updates
ENGAGING CONTENT
09.20 Stop The Scroll & Encourage The Click With Innovative, Adaptable Content Strategies Which Tap Into Audience Mindsets To Deliver Brand-Boosting, Stand-Out Social Media
Speaker To Be Announced, Please Check Website For Updates
MEASUREMENT & ROI
09.40 Cutting Through The Numbers To Determine Which Social Media Activities Really Add Value For Successful Future Channel, Content & Engagement Strategies
Speaker To Be Announced, Please Check Website For Updates
MEASUREMENT - Q&A PANEL
10.00 Best-Practice, Front-Line Advice To Interpret Results, Attribute Spend & Refine Social Media Strategies
John Atkins, Social Media Analyst & Emerging Platforms Advisor, Shell
Justin Clark, Head of Social, Transport for Greater Manchester
CASE STUDY
10.20 Social Media In Practice!
Helga Eriksson, Global Content & Social Media Manager, Maersk Line
10.40 Morning Refreshment Break With Informal Networking
ENGAGEMENT & RETENTION
11.10 Crafting Quality Social Media Engagement Which Grabs Audience Attention To Win & Retain Customers
John Atkins, Social Media Analyst & Emerging Platforms Advisor, Shell
CASE STUDY
11.30 Natural Born Killers: Millennials On Social Media
Sam Mooney, Head of Social Media, Ministry of Sound Group
11.50 Bonus Session; Reserved For Exclusive Partner. Can you help organisations take their social media strategies to the next level? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@socialmediaresultsconference.com
NEXT-LEVEL PLATFORM STRATEGIES - Q&A PANEL
12.10 Lean, Effective & Fit-For-Future Platform Strategies Which Integrate Established & Emerging Channels To Maximise Impact & Deliver Optimised, Targeted Engagement
Yolanda Valery, Head of Social Media Team, BBC World Service
Lauren Smith, Social Media Manager, Cosmopolitan
Josephine Fawkes, Director of Marketing & Communications - Saïd Business School, University of Oxford
Jake Newbould, Digital Marketing Executive, Mamas & Papas
James McManus, Social Media Manager, BT Sport
Nik Shelton, Social Media Manager, Anglian Water
PLATFORM UPDATES
12.40 Join one of our interactive workshop-style platform streams with focused, platform-specific discussion, lessons learnt and advice on the latest updates.
A) Instagram
Catherine Carey, Senior Content Producer, CBBC
B) Twitter
C) Facebook
D) Snapchat
13.00 Lunch & Informal Networking For Delegates, Speakers & Partners
PEER-TO-PEER DISCUSSIONS
13.40 Informal Peer-To-Peer Discussions
A) Younger Audiences
Catherine Carey, Senior Content Producer, CBBC
B) Customer Service
Justin Clark, Head of Social, Transport for Greater Manchester
C) Crisis Management
Iain G. Morrison, Chief Marketing Officer, University of Greenwich
D) Platform Management
Darren Jones, Studio & Social Media Manager, Post Office
14.00 Co-Chairs’ Afternoon Opening Remarks
Co-Chair Speaker To Be Announced, Please Check Website For Updates
VIDEO CONTENT & LIVE
14.10 High-Quality, High-Impact Video Content Which Captures Attention & Promotes Authentic Engagement
Seamus McCauley, Head of Comms, Holiday Extras
SHOESTRING BUDGET CONTENT
14.30 Boost Engagement With Brand-Building Content Which Won’t Break The Bank
Chris Hosker, Social Media Manager, The Children’s Society
CASE STUDY
14.50 Social Media Tactics To Implement Tonight!
Lukasz Zelezny, Head of Organic Acquisition, uSwitch
QUICK WINS & ADVICE - PANEL
15.10 Best-Practice Advice & Quick-To-Deploy Tactics To Give Your Social Media Strategies & Campaigns That Little Boost When You Are Tight On Time, Budget & Resources
Richard Bassinder, Social Media Manager, Yorkshire Building Society Group
Cheryl Hughes, Brand Digital Manager, ao.com
Chris Hosker, Social Media Manager, The Children’s Society
Kenon Man, Head of Digital Marketing, Swansea University
Stephanie Hendries, Social Media Manager, Zoopla
15.40 Bonus Session; Reserved For Exclusive Partner. Can you help organisations take their social media strategies to the next level? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@socialmediaresultsconference.com
16.00 Afternoon Refreshment Break With Informal Networking
WORKING WITH INFLUENCERS - DOUBLE PERSPECTIVE
16.30 Overcoming The Challenges Of Building & Maintaining Effective Brand-Influencer Partnerships With Next- Level Collaboration Strategies For Exceptional Social Media Engagement & Results
16.30 Perspective 1
Iain G. Morrison, Chief Marketing Officer, University of Greenwich
16.50 Perspective 2
Hollie Heffernan, UK Senior, Social & Content Manager, Treatwell
PAID SOCIAL & ADS
17.10 Keeping Pace With Evolving Paid Social Media To Optimise Ad Spend & Ensure Post Visibility & Maximum Engagement
Cheryl Hughes, Brand Digital Manager, ao.com
17.30 Chair’s Closing Remarks & Official Close of Conference
Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Social Media Results Conference, please email info@socialmediaresultsconference.com or call us on +44 (0)20 3479 2299.
