Fresh, Advanced Results-Driven & Engaging Social Media Strategies With Impact!
Drive Growth & Inspire Authentic Engagement With Re-Imagined, Future-Proofed Strategies Which Maximise The ROI Of Innovative Content, Successful Influencer Partnerships, Savvy Platform & Paid Tactics & Winning New Trends & Opportunities
A One-Day, Brand-Led Conference & Networking Event, 15th May 2019, Museum of London Docklands, London. PLUS! Don't Miss The Separately-Bookable, Pre-Conference Influencer Marketing Day, Asia House, London, 14th May 2019
How Can We Truly Impact The Bottom Line With Fresh, Reimagined & Authentic Social Media Strategies Which Capture Attention & Offer Relevant, Engaging Content & Influencer Campaigns On The Right Platforms To Achieve Measurable Engagement & ROI?
- Instagram, Snapchat, Twitter & Facebook Updates: Keep up to date and harness new opportunities to stand out
- Powerful, Long-Lasting Social Reach & Engagement: Punchy tactics to maximise long-term growth, retention and success
- Measure Success, Prove Value, Win Long-Term Buy-In: Meaningful metrics and methods to demonstrate the ROI and impact of social media
- Advanced, Future-Focused Platform Strategies, Insights & Social Listening: Stay relevant with the right platform combinations and tracking and benchmarking tactics
- Content; Authentic, Hard-Hitting, Cross-Platform? Create innovative, cross-platform and relevant content to drive truly long-term engagement with new and established audiences
- Pay To Play? Smart, forward-thinking strategies to achieve the right balance of paid vs. organic for maximum impact
- Stay Ahead Of Evolving Influencer Marketing Trends: Taking advantage of successful, relevant brand-influencer partnerships – are we still hitting the mark
- Great Concept, Low Cost! Unlock the secrets to smart, practical social media investment with maximum impact
- Creative, Cost-Effective Video: Invest smartly and boost performance with engaging, impactful video campaigns and content
- Emerging Platforms, New Technologies, Future Opportunities: Future-proofing social media strategies to drive powerful results now and in the future
Reach & Engage Your Target Audience With Eye-Catching, Authentic & Effective Influencer Marketing Campaigns
A One-Day, Pre-Conference Influencer Marketing Day. 14th May 2019, Asia House, Central London.
Why Attend This Social Media Results Conference?
- 9 Years-Leading The Market With Brand-Led Social Media Insights
- 32 Social Savvy Brands Speaking In Just 1 Day
- A Separately-Bookable, Pre-Conference Influencer Marketing Day
- Facebook & Instagram Case Studies & Updates
- 8 Dedicated Platform Discussion Zones: Facebook, Instagram, Twitter, Snapchat, LinkedIn
- 2 Interactive Panels: Measurement & Results + The Future Of Social Media & New Technologies
- 6 Lunchtime Peer Discussions: Data & Privacy, Employee Advocacy, Customer Service, Crises & Negativity, Fit For All Brands? Organic Reach
- Senior-Level Networking
- Interactive Voting
- Open Q&A
'Really well planned content with varied speakers whose discussion topics complemented each other incredibly well.'
'Enjoyable and varied insights throughout the day - a great set up!'
'A great way to engage with social media professionals and discuss shared issues and themes.' LV='
Your Toughest Social Media Challenges Tackled In 1 Day: Next-Level Reach & Engagement • High-Impact Platform Strategies • Facebook • Instagram • Measurement & Results: Insights & Impact • Paid Social • Attention-Grabbing Content • Influencers • Video • Low Budget, High Impact • Stand-Out Campaign • The Future Of Social Media, New Technologies
Fresh, Advanced Results-Driven & Engaging Social Media Strategies With Impact
Drive Growth & Inspire Authentic Engagement With Re-Imagined, Future-Proofed Strategies Which Maximise The ROI Of Innovative Content, Successful Influencer Partnerships, Savvy Platform & Paid Tactics & Winning New Trends & Opportunities
A One-Day, Brand-Led Conference & Networking Event, 15th May 2019, Museum of London Docklands
08.30 Registration, Coffee & Objective Setting
09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks
Joe Goulcher, Head of Social & PR, Moonpig
NEXT-LEVEL REACH & ENGAGEMENT
09.20 Power True, Long-Term Social Media Engagement With Innovative Strategies To Boost Reach, Win & Retain Bought-In Followers & Maximise Long-Term Growth & Success
Mhari Coxon, Global Marketing Manager, GSK
HIGH-IMPACT PLATFORM STRATEGIES - Q&A PANEL
09.40 Drive Social Media Performance With Next-Level Insights Into Tailored, Relevant & Future-Focused Platform Strategies
Lauren Smith, Head of Social Cosmopolitan UK, Hearst UK
Joe Goulcher, Head of Social & PR, Moonpig
Emily Ch’ng, Senior Digital Content Manager, Ministry of Justice UK
Nicola Gee, Social Media Manager, WWF-UK
Chloe Bebbington, Social Media Marketing Manager, River Island
FACEBOOK CASE STUDY
10.10 Fresh, Results-Boosting Approaches To Facebook Activity: Keep Abreast Of The Latest Updates, Stay Relevant & Drive Engagement
Emma Page, Social Media Lead, Audi UK
INSTAGRAM CASE STUDY
10.30 Maximise The Potential Of The Fastest-Growing Social Platform To Capture Attention, Boost Growth & Win New, Engaged Audiences
Lorna Springall, Head of Social Media, Marks and Spencer
10.50 Morning Refreshment Break With Informal Networking & Platform-Focused Discussion Zones
a. Instagram: Emily Davis, Social Media Manager, Ted Baker
b. Facebook c. Twitter d. Snapchat e. YouTube
INSIGHTS & IMPACT - MEASUREMENT & RESULTS
11.20 Harnessing Platform Insights, Campaign Data & Social Listening To Adapt & Improve Social Media Strategies & Boost Performance
Speaker To Be Announced; Please Check Website For Updates
MEASUREMENT & RESULTS - Q&A PANEL
11.40 Prove The Commercial Value Of Social Media With Meaningful Metrics & Effective Methods For Measuring Impact, Engagement & ROI To Win Long-Term Buy-In
Alastair Pegg, Marketing Director, The Co-operative Bank
Sara Picazo, Head of UK Ad Research, Twitter
Colin Buckingham, Digital Marketing Manager, Birds Eye
Nick Joy, Social Engagement Manager (General Insurance), LV=
Emma Hamblin, Social Media Manager, Joules
12.10 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.
PAID SOCIAL
12.40 Pay To Play? Exploring The Latest Opportunities For Impactful Paid Campaigns To Keep Achieving Social Media Engagement & Results Now & In The Future
Vittorio Boccanera, Performance Marketing Manager, TransferWise
13.00 Lunch & Informal Networking For Speakers, Partners & Delegates
13.30 Informal Peer-To-Peer Discussions On Industry Hot Topics
a. Organic Reach: Thomas Davis, Social Media & Digital Marketing Specialist, money.co.uk
b. Navigating Crises & Negativity: Klare Kennett, Assistant Director External Affairs – Marketing & Communications, RSPCA
c. Building Employee Advocacy
d. Effective Customer Service
14.00 Afternoon Chair’s Remarks
Mhari Coxon, Global Marketing Manager, GSK
ATTENTION-GRABBING CONTENT
14.10 Stand Out From The Crowd With Innovative, Cross-Platform Content Strategies Which Resonate & Engage With New & Established Audiences For Maximum Impact
Kara Segedin, Digital Marketing Manager, BBC Studios
INFLUENCER TRENDS
14.30 Taking Advantage Of The Evolving Role Of Influencer Marketing For Relevant, High-Impact, Engaging Social Media Campaigns
Josie Madoc, Global Social Media Lead, Hive (Centrica Hive Limited)
14.50 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.
VIDEO CASE STUDY
15:20 Win Attention & Boost Long-Term Engagement With Hard-Hitting, Creative & Cost-Effective Video Content & Campaigns
Janine Smith, Head of Digital Entertainment, ITV
15.40 Afternoon Refreshment Break With Informal Networking
LOW BUDGET, HIGH-IMPACT
16:10 Smart, Practical Investment Strategies: Optimise Limited Budgets, Time & Resources To Drive Real Social Media ROI
James Day, Head of Social Media, Jagex Games Studio
YOUTUBE CASE STUDY
16:30 How We Made The World's Most Successful Travel Guides On YouTube & Why We Stopped
Seamus McCauley, Head of Communications, Holiday Extras
THE FUTURE OF SOCIAL MEDIA - NEW TECHNOLOGIES PANEL
16.50 Exploring The Upcoming Innovations, New Technologies & Platform Developments Shaking Up The Social Media Landscape: What Opportunities Are Ahead?
Cecilia Dominici, Head of Social Media News and Content, Cancer Research UK
Danny Denhard, Director of Growth, JustGiving
Justine Bower, Director of Communications (Consumer & Social), UKTV
Harley Johnson, Client Partnerships Account Director, LADbible
17:20 Co-Chairs’ Closing Remarks & Official Close Of Conference
Reach & Engage Your Target Audience With Eye-Catching, Authentic & Effective Influencer Marketing Campaigns
A One-Day, Pre-Conference Influencer Marketing Day. 14th May 2019, Asia House, Central London.
- Stand-Out Influencer Campaigns: Real-world advice and lessons learned from working with influencers
- Getting The Fundamentals Right: Identifying, approaching and engaging relevant influencers for your brand and audience to maximise success
- Influencer Trends: Explore the latest trends in influencer marketing to drive next-level results with meaningful, eye-catching, collaborative partnerships
- Credibility & Transparency: Embed transparency into influencer marketing strategies to truly engage audiences with honest, value-adding campaigns
- Effective Content: Win audience attention and cultivate true, long-term engagement
- Measuring Impact: Drive strategic value with effective tips for measuring and proving the impact and ROI of successful campaigns influencer partnerships
09.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks
09.20 Meet & Greet
Get to know your fellow delegates – what are you hoping to get out of today’s sessions? What experiences do you have working with influencers?
STAND-OUT INFLUENCER CAMPAIGN
09.40 Real-World Advice & Lessons Learned From Working With Influencers
From identifying and approaching the right influencer for your brand and audience to collaborating on the campaign concept to delivering the campaign - and measuring the impact! – share your lessons learned from working with influencers. What worked well? What didn’t? Were the results what you expected? What are the top three tips you’ve taken away from the experience?
Haley Borisoff
Senior Director, Brand Marketing, PR & Communications – EMEA
Wyndham Hotels & Resorts
GETTING THE FUNDAMENTALS RIGHT
10.10 Identifying, Approaching & Engaging Relevant Influencers For Your Brand & Audience To Maximise Success
- Best-practice advice on identifying the right kinds of influencers to ensure the best fit with your brand and target audience
- Navigating the complexities of building a brand-influencer partnership: from targeting and approaching influencers to price expectations, how does it work in practice? What are the essential considerations we should be making?
- Comparing and contrasting the benefits of in-house influencer management with working with an agency: what do other companies find works best to optimise ROI?
Emma Mead
Head of Global PR & Influencer Marketing
VisitBritain/VisitEngland
10.40 Morning Refreshment Break With Informal Networking
11.10 How Working With Influencers Can Increase Awareness, Credibility & Trust With Your Target Audience
- Trust in brands and advertising is at an all-time low. This presentation will show you how to build an influencer program to drive brand awareness, credibility and trust with your target audience.
Tom Ward
Influencer Marketing Consultant
Onalytica
INFLUENCER TRENDS - THOUGHT-LEADERS PANEL
INFLUENCER TRENDS - THOUGHT-LEADERS PANEL
11.30 Explore The Latest Trends In Influencer Marketing To Drive Next-Level Results With Meaningful, Eye-Catching, Collaborative Partnerships
- Benchmarking success: does influencer marketing have a place for every brand?
- Exploring which audiences, products and platforms achieve the best results from influencer marketing campaigns to ensure your strategy is on point – and relevant for your business goals
- Insights into how we can best collaborate with influencers to forge meaningful partnerships and maximise value for both sides
- Horizon-scanning: beyond 2019, what does the future hold for brand-influencer relationships?
Josie Madoc
Global Social Media Lead
Hive (Centrica Hive Limited)
Amanda Thomas
Digital Influencer & Community Manager
VistiScotland
Layla Hatia
Influencer Marketing Manager
Sky
Josie Madoc
Global Social Media Lead
Hive (Centrica Hive Limited)
Amanda Thomas
Digital Influencer & Community Manager
VisitScotland
CREDIBILITY & AUTHENTICITY
12.00 Embedding Credibility, Authenticity & Transparency Into Influencer Marketing Strategies To Truly Engage Audiences With Honest, Value-Adding Campaigns
- Make it believable! Building credible partnerships with relevant influencers for your brand to create honest, authentic content and campaigns to drive real ROI
- Ensuring openness on both sides of the partnership to keep existing followers and new audiences engaged and bought-in to the brand – not turned off!
- How can we spot the fake, bought followers to guarantee we’re targeting people with truly engaged followers for genuine reach and influence?
12.30 Lunch For Delegates, Partners & Speakers
13.00 Informal Peer-To-Peer Discussions
a. Effective Influencer Selection & Approaches
b. Fake Followers Vs. Genuine Reach
c. Low-Budget Successes
d. Legality & Compliance
e. Team Structure: Who’s Responsible For Influencer Partnerships?
Anjali Bewtra
Head of Digital Engagement
Save the Children UK
13.30 Co-Chairs’ Afternoon Remarks
STAND-OUT INFLUENCER CAMPAIGNS - CASE STUDY
13.45 Real-World Advice & Lessons Learned From Working With Influencers
From identifying and approaching the right influencer for your brand and audience to collaborating on the campaign concept to delivering the campaign - and measuring the impact! – share your lessons learned from working with influencers. What worked well? What didn’t? Were the results what you expected? What are the top three tips you’ve taken away from the experience?
EFFECTIVE CONTENT
14.15 Win Audience Attention & Cultivate True, Long-Term Engagement: Hard-Hitting, Authentic & Creative Influencer Campaign Content With Measurable Impact
- Spark real engagement and ROI with innovative, relevant, high-impact influencer content which stands out in crowded, fast-moving social media feeds
- Behind the scenes of effective brand-influencer collaboration: who takes the lead on content and what content works best to achieve maximum value and engagement?
- Top tips for working with influencers to create and deliver authentic, results-boosting video content
Modupe Ogunniyi
Social Media & Content Manager
Cath Kidson
14.45 Bonus Session; Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.
15.05 Afternoon Refreshment Break With Informal Networking
MEASURING IMPACT - Q&A PANEL
16.15 Real-World Advice & Lessons Learned From Working With Influencers
From identifying and approaching the right influencer for your brand and audience to collaborating on the campaign concept to delivering the campaign - and measuring the impact! – share your lessons learned from working with influencers. What worked well? What didn’t? Were the results what you expected? What are the top three tips you’ve taken away from the experience?
James Day
Head of Social Media
Jagex Games Studio
PRACTICAL TAKEAWAYS
16.45 Reflection & Breakout Group Discussions
Reflect on the day’s sessions with your peers: what are the top, practical tips and tricks you’ll be taking back to the office? Share your thoughts in your groups before the co-chairs round up the key insights from the day in this closing session.
17.00 Co-Chairs’ Closing Remarks & Official Close Of Pre-Conference Influencer Marketing Day
Book An Exhibition Stand & 2 Delegate Passes For Just £1899. Click here to book your stand. Stand space is limited and will be issued on a first-come, first-served basis.
Can you help social media professionals boost their performance? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@socialmediaresultsconference.com
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