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32 Heads Of Social Media & Marketing Including M&S, Audi, GSK & River Island Reveal Their Brand-New, Results-Driven, Engaging Social Media Strategies Which Deliver Impact & Results

Fresh, Advanced Results-Driven & Engaging Social Media Strategies With Impact!
Drive Growth & Inspire Authentic Engagement With Re-Imagined, Future-Proofed Strategies Which Maximise The ROI Of Innovative Content, Successful Influencer Partnerships, Savvy Platform & Paid Tactics & Winning New Trends & Opportunities
A One-Day Conference & Networking Event, 15th May, Museum of London Docklands & Separately-Bookable, Pre-Conference Influencer Marketing Day, 14th May

How Can We Truly Impact The Bottom Line With Fresh, Reimagined & Authentic Social Media Strategies Which Capture Attention & Offer Relevant, Engaging Content & Influencer Campaigns On The Right Platforms To Achieve Measurable Engagement & ROI?

  1. Instagram, Snapchat, Twitter & Facebook Updates: Keep up to date and harness new opportunities to stand out
  2. Powerful, Long-Lasting Social Reach & Engagement: Punchy tactics to maximise long-term growth, retention and success
  3. Measure Success, Prove Value, Win Long-Term Buy-In: Meaningful metrics and methods to demonstrate the ROI and impact of social media
  4. Advanced, Future-Focused Platform Strategies, Insights & Social Listening: Stay relevant with the right platform combinations and tracking and benchmarking tactics
  5. Content; Authentic, Hard-Hitting, Cross-Platform? Create innovative, cross-platform and relevant content to drive truly long-term engagement with new and established audiences
  6. Pay To Play? Smart, forward-thinking strategies to achieve the right balance of paid vs. organic for maximum impact
  7. Stay Ahead Of Evolving Influencer Marketing Trends: Taking advantage of successful, relevant brand-influencer partnerships – are we still hitting the mark
  8. Great Concept, Low Cost! Unlock the secrets to smart, practical social media investment with maximum impact
  9. Creative, Cost-Effective Video: Invest smartly and boost performance with engaging, impactful video campaigns and content
  10. Emerging Platforms, New Technologies, Future Opportunities: Future-proofing social media strategies to drive powerful results now and in the future

Reach & Engage Your Target Audience With Eye-Catching, Authentic & Effective Influencer Marketing Campaigns
A One-Day, Pre-Conference Influencer Marketing Day. 14th May 2019, Asia House, Central London.

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jagex runescape
visit britain
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Why Attend This Social Media Results Conference?

  • 9 Years-Leading The Market With Brand-Led Social Media Insights
  • 32 Social Savvy Brands Speaking In Just 1 Day
  • A Separately-Bookable, Pre-Conference Influencer Marketing Day
  • Facebook & Instagram Case Studies & Updates
  • 8 Dedicated Platform Discussion Zones: Facebook, Instagram, Twitter, Snapchat, LinkedIn
  • 2 Interactive Panels: Measurement & Results + The Future Of Social Media & New Technologies
  • 6 Lunchtime Peer Discussions: Data & Privacy, Employee Advocacy, Customer Service, Crises & Negativity, Fit For All Brands? Organic Reach
  • Senior-Level Networking
  • Interactive Voting
  • Open Q&A

Enjoyable and varied insights throughout the day - a great set up!

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Your Toughest Social Media Challenges Tackled In 1 Day: Next-Level Reach & Engagement • High-Impact Platform Strategies • Facebook • Instagram • Measurement & Results: Insights & Impact • Paid Social • Attention-Grabbing Content • Influencers • Video • Low Budget, High Impact • Stand-Out Campaign • The Future Of Social Media, New Technologies

Fresh, Advanced Results-Driven & Engaging Social Media Strategies With Impact
Drive Growth & Inspire Authentic Engagement With Re-Imagined, Future-Proofed Strategies Which Maximise The ROI Of Innovative Content, Successful Influencer Partnerships, Savvy Platform & Paid Tactics & Winning New Trends & Opportunities

A One-Day, Brand-Led Conference & Networking Event, 15th May 2019, Museum of London Docklands

08.30 Registration, Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks
Joe Goulcher, Head of Social & PR, Moonpig

NEXT-LEVEL REACH & ENGAGEMENT

09.20 Power True, Long-Term Social Media Engagement With Innovative Strategies To Boost Reach, Win & Retain Bought-In Followers & Maximise Long-Term Growth & Success

Mhari Coxon, Global Marketing Manager, GSK

HIGH-IMPACT PLATFORM STRATEGIES - Q&A PANEL

09.40 Drive Social Media Performance With Next-Level Insights Into Tailored, Relevant & Future-Focused Platform Strategies

Lauren Smith, Head of Social Cosmopolitan UK, Hearst UK

Joe Goulcher, Head of Social & PR, Moonpig

Emily Ch’ng, Senior Digital Content Manager, Ministry of Justice UK

Nicola Gee, Social Media Manager, WWF-UK

Sandy Ghuman, Campaign Planning & Delivery Controller Digital, Sky

Chloe Bebbington, Social Media Marketing Manager, River Island

FACEBOOK CASE STUDY

10.10 Fresh, Results-Boosting Approaches To Facebook Activity: Keep Abreast Of The Latest Updates, Stay Relevant & Drive Engagement

Emma Page, Social Media Lead, Audi UK

INSTAGRAM CASE STUDY

10.30 Maximise The Potential Of The Fastest-Growing Social Platform To Capture Attention, Boost Growth & Win New, Engaged Audiences

Lorna Springall, Head of Social Media, Marks and Spencer


10.50 Morning Refreshment Break With Informal Networking & Platform-Focused Discussion Zones

a. Instagram: Emily Davis, Social Media Manager, Ted Baker

b. Facebook c. Twitter d. Snapchat e. YouTube

INSIGHTS & IMPACT - MEASUREMENT & RESULTS

11.20 Harnessing Platform Insights, Campaign Data & Social Listening To Adapt & Improve Social Media Strategies & Boost Performance

Speaker To Be Announced; Please Check Website For Updates

MEASUREMENT & RESULTS - Q&A PANEL

11.40 Prove The Commercial Value Of Social Media With Meaningful Metrics & Effective Methods For Measuring Impact, Engagement & ROI To Win Long-Term Buy-In

Alastair Pegg, Marketing Director, The Co-operative Bank

Sara Picazo, Head of UK Ad Research, Twitter

Colin Buckingham, Digital Marketing Manager, Birds Eye

Nick Joy, Social Engagement Manager (General Insurance), LV=

Emma Hamblin, Social Media Manager, Joules


12.00 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.

PAID SOCIAL

12.30 Pay To Play? Exploring The Latest Opportunities For Impactful Paid Campaigns To Keep Achieving Social Media Engagement & Results Now & In The Future

Vittorio Boccanera, Performance Marketing Manager, TransferWise


12.50 Lunch & Informal Networking For Speakers, Partners & Delegates

13.20 Informal Peer-To-Peer Discussions On Industry Hot Topics

a. Data & Privacy: Sandy Ghuman, Campaign Planning and Delivery Controller Digital, Sky

b. Organic Reach: Thomas Davis, Social Media & Digital Marketing Specialist, money.co.uk

c. Navigating Crises & Negativity: Klare Kennett, Assistant Director External Affairs – Marketing & Communications, RSPCA

d. Building Employee Advocacy

e. Effective Customer Service


13.50 Afternoon Chair’s Remarks
Mhari Coxon, Global Marketing Manager, GSK

ATTENTION-GRABBING CONTENT

14.00 Stand Out From The Crowd With Innovative, Cross-Platform Content Strategies Which Resonate & Engage With New & Established Audiences For Maximum Impact

Kara Segedin, Digital Marketing Manager, BBC Studios

INFLUENCER TRENDS

14.20 Taking Advantage Of The Evolving Role Of Influencer Marketing For Relevant, High-Impact, Engaging Social Media Campaigns

Josie Madoc, Global Social Media Lead, Hive (Centrica Hive Limited)


14.40 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.

VIDEO CASE STUDY

15:10 Win Attention & Boost Long-Term Engagement With Hard-Hitting, Creative & Cost-Effective Video Content & Campaigns

Janine Smith, Head of Digital Entertainment, ITV

15.30 Afternoon Refreshment Break With Informal Networking

LOW BUDGET, HIGH-IMPACT

16:00 Smart, Practical Investment Strategies: Optimise Limited Budgets, Time & Resources To Drive Real Social Media ROI

James Day, Head of Social Media, Jagex Games Studio

HOLIDAY EXTRAS CASE STUDY

16:20 How We Made The World's Most Successful Travel Guides On YouTube & Why We Stopped

Seamus McCauley, Head of Communications, Holiday Extras

YOUTUBE CASE STUDY

16.40 Exploring The Upcoming Innovations, New Technologies & Platform Developments Shaking Up The Social Media Landscape: What Opportunities Are Ahead?

Cecilia Dominici, Head of Social Media News and Content, Cancer Research UK

Ross Harris, Group Social Media Manager, GoCompare

Danny Denhard, Director of Growth, JustGiving

Justine Bower, Director of Communications (Consumer & Social), UKTV

17:10 Co-Chairs’ Closing Remarks & Official Close Of Conference


Reach & Engage Your Target Audience With Eye-Catching, Authentic & Effective Influencer Marketing Campaigns
A One-Day, Pre-Conference Influencer Marketing Day. 14th May 2019, Asia House, Central London.

wyndgam
photobox
sky
trainline
jagex runescape
visit britain
hive

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks

09.20 Meet & Greet
Get to know your fellow delegates – what are you hoping to get out of today’s sessions? What experiences do you have working with influencers?

STAND-OUT INFLUENCER CAMPAIGN - CASE STUDY

09.40 Real-World Advice & Lessons Learned From Working With Influencers

Haley Borisoff, Senior Director, Brand Marketing, PR & Communications – EMEA, Wyndham Hotels & Resorts

GETTING THE FUNDAMENTALS RIGHT

10.10 Identifying, Approaching & Engaging Relevant Influencers For Your Brand & Audience To Maximise Success

Emma Mead, Head of Global PR & Influencer Marketing, VisitBritain/VisitEngland


10.40 Morning Refreshment Break With Informal Networking


11.10 Bonus Session; Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.

INFLUENCER TRENDS - THOUGHT LEADERS PANEL

11.30 Explore The Latest Trends In Influencer Marketing To Drive Next-Level Results With Meaningful, Eye-Catching, Collaborative Partnerships

Layla Hatia, Influencer Marketing Manager, Sky

Josie Madoc, Global Social Media Lead, Hive (Centrica Hive Limited)

CREDIBILITY & AUTHENTICITY

12.00 Embedding Credibility, Authenticity & Transparency Into Influencer Marketing Strategies To Truly Engage Audiences With Honest, Value-Adding Campaigns

Nicole New, Senior Social Media Manager, Trainline


12.30 Lunch For Delegates, Partners & Speakers

13.00 Informal Peer-To-Peer Discussions

a. Effective Influencer Selection & Approaches
b. Fake Followers Vs. Genuine Reach
c. Low-Budget Successes
d. Legality & Compliance
e. Team Structure: Who’s Responsible For Influencer Partnerships?


13.30 Co-Chairs’ Afternoon Remarks

STAND-OUT INFLUENCER CAMPAIGNS - CASE STUDY

13.45 Real-World Advice & Lessons Learned From Working With Influencers

Rachel Holdsworth, Head of Content, PhotoBox

EFFECTIVE CONTENT

14.15 Win Audience Attention & Cultivate True, Long-Term Engagement: Hard-Hitting, Authentic & Creative Influencer Campaign Content With Measurable Impact

14.45 Bonus Session; Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.


15.05 Afternoon Refreshment Break With Informal Networking

MEASURING IMPACT - Q&A PANEL

15.35 Driving Strategic Value With Effective Tips For Measuring & Proving The Impact & ROI Of Successful Influencer Partnerships

STAND-OUT INFLUENCER CAMPAIGN - CASE STUDY

16.15 Real-World Advice & Lessons Learned From Working With Influencers

James Day, Head of Social Media, Jagex Games Studio

16.45 Reflection & Breakout Group Discussions

Reflect on the day’s sessions with your peers: what are the top, practical tips and tricks you’ll be taking back to the office? Share your thoughts in your groups before the co-chairs round up the key insights from the day in this closing session.

17.00 Co-Chairs’ Closing Remarks & Official Close Of Conference

Book An Exhibition Stand & 2 Delegate Passes Before Next Thursday 24th January For Just £1699 (SAVE £200). Click here to book your stand. Stand space is limited and will be issued on a first-come, first-served basis.

Can you help social media professionals boost their performance? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@socialmediaresultsconference.com

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