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28 Brands In 1 Day Explore Results-Driven, On-Trend, Compelling Social Media Strategies For PR & Comms

Get Ahead Of The Latest Platform & Consumer Trends, Maximise Coverage, Reach & Brand Awareness & Future Proof Strategies With Results-Driven, On-Trend, Compelling Social Media Strategies For PR & Comms! Winning Strategies For Paid & Organic, ROI Measurement, Influencers, Content & AI Automation & Chatbots!

A One-Day, Brand-Led Conference & Networking Event, 20th November 2018, Museum of London Docklands, central London. View Brochure | Book Your Place Now

How Can We Harness The Latest Social Media Trends & Influencers, Leverage Paid & Organic Strategies & Create Outstanding Content Whilst Negotiating The Changing Role PR & Comms? In The Shifting Paradigms Of Digital & Technological Advances, How Can We Maximise Reach, Engagement & Awareness & Prove Business Impact?

  1. Facebook: Need-To-Know Insights & Updates: Get up to speed on the latest Facebook trends for continued reach and results
  2. Next-Level Twitter: Maximise campaign success, brand awareness and bottom-line impact
  3. What’s Hot & What’s Not On Social Now? Keep your PR and comms social mix up to date for boosted audience engagement
  4. Measure Impact, Win Buy-In: What PR and comms need to monitor to prove value-added and impact bottom-line
  5. Results-Boosting Content: Optimise reach and engagement with content that consistently translates to sales
  6. AI, Chatbots & The Future Of PR & Comms - Survive The New Digital World: Stay ahead of the curve and adapt to the constantly changing industry, digital and technological landscape
  7. Clever Paid & Organic Strategies: Optimise ad spend, ensure post visibility and maximum engagement
  8. Win-Win Influencer Relationships: Successfully target, reach and engage influencers who are worth the time and effort
  9. Monetise Instagram, Snapchat & LinkedIn! Impactful advertising and content strategies to make the hottest channels work for your brand
Limited Tickets Available

Why Attend This 9th Annual Social Media Results Conference For PR & Comms?

  • Refreshed,  Future-Focused, Results-Driven Agenda: Facebook • Twitter • How New Social Trends • Instagram • Snapchat • LinkedIn • Paid & Organic Strategies • Measure Impact, Win Buy-In • Influencer Engagement • Engaging, Targeted Content • AI, Chatbots & The Future Of PR • Engaging Youth
  • 27 Brands Speaking In 1 Inspiring Day
  • 9th Annual Event! Respected By The Industry As Europe's Leading 1 Day, Brand-Led Conference & Networking Event
  • Advanced & Impactful Facebook, Twitter, Instagram & Snapchat Strategies
  • NEW! Social Trends Panel Discussion
  • LinkedIn, Facebook, Instagram, YouTube Clinics
  • Youth Engagement Case Study
  • 5 Interactive Peer Discussions: A. Future Role Of PR & Comms B. Influencer Engagement C. Crisis Comms & Strategies D. Working With Journalists E. Shoestring Budgets

Can you help brands to monitor their social media and take their PR strategies to the next level? For more information on how to get involved, please call +44 (0) 20 3479 2299 or

Book an exhibition stand and two delegate passes for just £1,899. Please click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

See The Programme Outline Below For The Social Media Results For PR & Comms Conference:

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chair’s Opening Remarks
Yolanda Valery, Head of Social Media Team, BBC World Service

Kirsten Walkom, Global Communications Director, Save the Children


09.20 Getting To Grips With The Latest Facebook Updates & Trends For Continued Reach & Results
Caroline Adams
Content Lead
Holiday Extras


09.40 Next-Level Strategies To Maximise Engagement, Impact & Returns On Twitter
Jeannie Dumas
Head of Corporate Communications & Shareholder Relations
Hermes Investment Management


10.00 Keep Up With The Latest Platform Updates, Hot New Trends & Emerging Platforms For Up-To-Date PR & Communications Strategies

Kerry Thorpe, Head of Communications, Europe Ben & Jerry’s Europe

Jamie Rockers, PR & Social Media Manager EMEIA, Crabtree & Evelyn

Joe Freeman, Assistant Director, Digital Engagement, Breast Cancer Now

Emma Wallace, Social Media Strategy Manager, Penguin Random House UK

Akhil Vyas, Senior Social Media Manager, Thames Water

Nicole Taylor, Content & PR Manager, LloydsPharmacy

10.30 Morning Refreshment Break With Networking & Platform-Specific Troubleshooting Clinics


INSTAGRAM: Jade Beckett, Digital Engagement Manager, Royal Botanic Gardens Kew

FACEBOOK: Steven Gutierrez, Digital Comms Team Manager, TfL

LINKEDIN: Lee Blackwell, Director of Public Relations & Public Affairs, Key Group

YOUTUBE: Naomi Rose, Digital Manager, Canal & River Trust


11.00 How To Build An Engaged Community On Instagram With Impactful Content
Alistair Beech, Senior Social Media Coordinator, University of Manchester

11.20 Bonus Session; Reserved For Exclusive Partner Speaker. Can you help brands to monitor their social media and take their PR strategies to the next level? For more information on how to get involved, please call: +44(0)20 3479 2299 or email:


11.50 Effectively Harness Snapchat To Increase Your Brand Presence & Reach
Jo Gregory-Brough, Head of Marketing & Communications, Loughborough Students’ Union


12.10 Exploring Opportunities On LinkedIn & How To Integrate It Into Your Overall Social Strategy
Laura Price, Digital Communications Director, Centrica


12.30 Clever Paid & Organic Strategies To Optimise Ad Spend, Ensure Post Visibility & Maximise Engagement
Lauren Best, Head of Public Relations & Social Media, Lawn Tennis Association

12.50 Lunch & Informal Networking For Delegates, Speakers & Partners

13.20 Informal Peer-To-Peer Lunchtime Discussions

A. The Changing Role Of PR & Comms
Lorna O’Neill, Head of PR, Thomas Cook Airlines

B. Influencer Engagement

C. Crisis Comms & Strategies
Fergus Campbell, Head of PR, Gumtree

D. Working With Journalists
Lee Blackwell, Director of Public Relations & Public Affairs, Key Group

E. Shoestring Budgets


13.50 Co-Chair’s Afternoon Opening Remarks
Seamus McCauley, Head of Comms, Holiday Extras

Kerry Thorpe, Head of Communications, Europe Ben & Jerry’s Europe


14.00 Outcomes Not Outputs! The Nitty Gritty Of How & What PR & Comms  Professionals Need To Monitor & Measure To Prove Value & Impact
Robyn Bateman, Deputy Head, Social Media Engagement Team, The Open University

Christine Drabwell, Deputy Head of Media Relations, The Open University


14.20 Successfully Target, Reach Engage Influencers Who Are Worth The Time & Effort For Beneficial Relationships That Actually Boost Awareness & Reach

Emma Mead, Head of Global PR, VisitBritain/VisitEngland

Robyn Greenacre, Senior PR & Social Engagement Manager, Plusnet

15.00 Follow-Up Interactive, Practical Exercise: Now break off into smaller groups to discuss your experiences and work with your fellow delegates to create a brief for an influencer.


15.15 Results-Boosting Content That Will Reach & Engage Your Target Audience For Increased Brand Awareness
Dom Dwight, Marketing Director, Taylors of Harrogate

15.35 Bonus Session; Reserved For Exclusive Partner Speaker. Can you help brands to monitor their social media and take their PR strategies to the next level? For more information on how to get involved, please call: +44(0)20 3479 2299 or email:


16.25 Key Insights & Methods To Stay Ahead Of The Game, Adapt To The Constantly-Changing Industry Landscape & Effectively Harness AI, Automation & Chatbots
Kirsten Walkom, Global Communications Director, Save the Children


16.45 Maximise Social Media & Content Impact With Top Tips To Inspire Young Audiences
Nicole Itano, Director of Media & Content,WWF-UK

17.05 Chair’s Closing Remarks

17.10 Official Close Of Conference

Are you interested in getting involved in The Social Media Results For PR & Comms Conference - Engage & Deliver? For more information, please call +44 (0)20 3479 2299 or email

ADDRESS: Global Insight Conferences Ltd, 5-11 Lavington Street, London, SE1 0NZ
TEL: +44 (0)20 3479 2299

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