Onalytica are an award-winning Influencer Marketing SaaS business connecting brands and influencer communities to help brands create better content for their target audiences around the world. Onalytica’s software enables brands to Identify, Activate and Manage influencers and then measure their impact against business outcomes. Our clients have seen up to 5X reach, engagement and demand gen with their target audience by integrating industry influencers into their content and event strategies.
Onalytica has developed a proprietary algorithm to rank individuals and brands based on their ‘topical authority’ – this algorithm looks at engagement but also considers who the engagement is from. The key questions & challenges we help Marketers answer are:
- Who are my relevant influencers?
- How many influencers do I need to engage?
- How do I engage them organically?
- What content can I create with them?
- How do I measure success?
- How do I run an Influencer Marketing program?
- How can I scale and structure influencer marketing and connect it to PR, ABM, Employee Advocacy, Events and Content Marketing activity?
Influencer Marketing is an immature and fast evolving category and we see it as our mission to educate and empower marketing and comms professionals to successfully engage influencers and then scale and structure this effective strategy into Business as Usual activity.