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The Social Media Results ConferencePractical Strategies, Maximum Impact

Fresh, Advanced Results-Driven & Engaging Social Media Strategies With Impact
Drive Growth & Inspire Authentic Engagement With Re-Imagined, Future-Proofed Strategies Which Maximise The ROI Of Innovative Content, Successful Influencer Partnerships, Savvy Platform & Paid Tactics & Winning New Trends & Opportunities

A One-Day, Brand-Led Conference & Networking Event, 15th May 2019, Museum of London Docklands

08.30 Registration, Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks

Joe Goulcher
Head of Social & PR
Moonpig

NEXT-LEVEL REACH & ENGAGEMENT

09.20 Power True, Long-Term Social Media Engagement With Innovative Strategies To Boost Reach, Win & Retain Bought-In Followers & Maximise Long-Term Growth & Success

  • Optimising strategies to keep up with shifting audience behaviours: what do consumers want and expect from brands?
  • Build long-lasting engagement: punchy social media tactics to reach and win new audiences and retain engaged (and real!) followers
  • Is organic growth a thing of the past? Reimagining social media engagement to keep content fresh for new and existing followers and drive performance

Mhari Coxon
Global Marketing Manager
GSK

HIGH-IMPACT PLATFORM STRATEGIES - Q&A PANEL

09.40 Drive Social Media Performance With Next-Level Insights Into Tailored, Relevant & Future-Focused Platform Strategies

  • It’s not “one size fits all”! Insights into adapting and advancing your platform strategies to remain relevant and make social media work for your organisation
  • Facebook, Instagram, Twitter, Snapchat, YouTube, Pinterest, WhatsApp, LinkedIn…determining which platform combinations hold the key to maximising engagement and interaction with your target audience
  • How can you become more strategic with your multi-channel social media approaches to better align with wider business goals and deliver measurable ROI?
  • Navigating the constantly-evolving social media landscape in 2019 and beyond: how can we keep up-to-date with the latest platform and algorithm updates to continue to see the benefits of social media activities?

Nicola Gee
Social Media Manager
WWF-UK

Sandy Ghuman
Campaign Planning & Delivery Controller Digital
Sky

Chloe Bebbington
Social Media Marketing Manager
River Island

Lauren Smith
Head of Social Cosmopolitan UK
Hearst UK

Joe Goulcher
Head of Social & PR
Moonpig

Emily Ch’ng
Senior Digital Content Manager
Ministry of Justice UK

FACEBOOK - CASE STUDY

10.10 Fresh, Results-Boosting Approaches To Facebook Activity: Keep Abreast Of The Latest Updates, Stay Relevant & Drive Engagement

  • Exploring the latest Facebook updates and how Facebook’s role in your social media portfolio will evolve into 2019 and beyond
  • How can we continue to gain high exposure and reach and engage our target audiences in the face of ever-changing algorithms?
  • Spotting and seizing opportunities in Facebook Live, Watch, Messenger and Groups

Emma Page
Social Media Lead
Audi UK

INSTAGRAM - CASE STUDY

10.30 Maximise The Potential Of The Fastest-Growing Social Platform To Capture Attention, Boost Growth & Win New, Engaged Audiences

  • The secrets to standing out from the crowd on Instagram with creative, attention-grabbing, brand-showcasing content to engage new and existing followers
  • How can we make the most of new opportunities with stories and IGTV?
  • Tactics to build true engagement through influencer partnerships and sponsored posts?

Lorna Springall
Head of Social Media
Marks and Spencer


10.50 Morning Refreshment Break With Informal Networking & Platform-Focused Discussion Zones

a. Instagram

Emily Davis
Social Media Manager
Ted Baker

b. Facebook  c. Twitter  d. Snapchat  e. YouTube

INSIGHTS & IMPACT - MEASUREMENT & RESULTS

11.20 Harnessing Platform Insights, Campaign Data & Social Listening To Adapt & Improve Social Media Strategies & Boost Performance

  • Take advantage of the latest social listening tools and techniques to build a clear 360⁰ picture of campaign successes to inform and adapt future strategies
  • Gathering meaningful data and insights to track your brand’s social media presence, successfully navigate crises and effectively monitor social media performance
  • What are the key benchmarks we should be measuring ourselves against to ensure we’re not falling behind on social media?

MEASUREMENT & RESULTS - Q&A PANEL

11.40 Prove The Commercial Value Of Social Media With Meaningful Metrics & Effective Methods For Measuring Impact, Engagement & ROI To Win Long-Term Buy-In

  • Commercialising social media: insights into the best ways to measure ROI and demonstrate the positive impact of social media in growing the brand and achieving business goals
  • What are the key metrics and KPIs which will catch senior stakeholder attention and prove the value of social media investment?
  • Tangible metrics for measuring the unmeasurable and linking brand awareness, audience engagement and positive social media presence to business performance

Alastair Pegg
Marketing Director
The Co-operative Bank

Sara Picazo
Head of UK Ad Research
Twitter

Colin Buckingham
Digital Marketing Manager
Birds Eye

Nick Joy
Social Engagement Manager (General Insurance)
LV=

Emma Hamblin
Social Media Manager
Joules


12.10 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.

PAID SOCIAL

12.40 Pay To Play? Exploring The Latest Opportunities For Impactful Paid Campaigns To Keep Achieving Social Media Engagement & Results Now & In The Future

  • Forward-thinking strategies in the face of declining organic reach: striking the right balance between paid and organic content to continue driving reach, click-throughs and conversions – without disengaging followers
  • Smart tactics to ensure you are investing in the right paid opportunities, on the right platforms and with the right content for proven impact and ROI
  • Build rewarding, cost-effective paid social campaigns with insights into the content and targeting strategies which achieve high engagement levels and returns

Vittorio Boccanera
Performance Marketing Manager
TransferWise


13.00 Lunch & Informal Networking For Speakers, Partners & Delegates

13.30 Informal Peer-To-Peer Discussions On Industry Hot Topics

a. Data & Privacy

Sandy Ghuman
Campaign Planning and Delivery Controller Digital
Sky

b. Organic Reach

Thomas Davis
Social Media & Digital Marketing Specialist
money.co.uk

c. Navigating Crises & Negativity

Klare Kennett
Assistant Director External Affairs – Marketing & Communications
RSPCA

d. Building Employee Advocacy

e. Effective Customer Service


14.00 Afternoon Chair’s Remarks
Mhari Coxon
Global Marketing Manager
GSK

ATTENTION-GRABBING CONTENT

14.10 Stand Out From The Crowd With Innovative, Cross-Platform Content Strategies Which Resonate & Engage With New & Established Audiences For Maximum Impact

  • Harnessing new, innovative ideas for next-level content creation: from user-generated content to engaging visuals to getting the hashtags right, what content is really achieving results in today’s crowded social media sphere?
  • Recycle, reuse…results! Recreating and tailoring successful, engaging content in the right way for maximum impact on different platforms
  • Beyond just catching attention with creative posts; ensure content is effective, authentic and relevant to build on fleeting interest and power long-term engagement

Kara Segedin
Digital Marketing Manager
BBC Studios

INFLUENCER TRENDS

14.30 Taking Advantage Of The Evolving Role Of Influencer Marketing For Relevant, High-Impact, Engaging Social Media Campaigns

  • We’ve seen the rise of influencers and reaped the rewards – but are brand-influencer partnerships still hitting the mark with an increasingly tuned-in, ad-savvy audience in the “fake news” era?
  • Beyond driving sales, advice on building successful relationships with influencers to achieve our goals, from promoting brand awareness and boosting positive perceptions to influencing behavioural change
  • Lessons learned from working with influencers: from identifying and approaching relevant influencers for your brand, to agreeing a fair deal, to measuring and proving the benefits, what works and what doesn’t?

Josie Madoc
Global Social Media Lead
Hive (Centrica Hive Limited)


14.50 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.

VIDEO CASE STUDY

15:20 Win Attention & Boost Long-Term Engagement With Hard-Hitting, Creative & Cost-Effective Video Content & Campaigns

  • Unlock the secrets behind the creative process: what styles, formats, length and types of video content are key to winning and retaining audience attention?
  • Creating innovative, engaging, cost-effective video campaigns in-house to drive next-level results and prove video investment is worth it!

Janine Smith
Head of Digital Entertainment
ITV

15.40 Afternoon Refreshment Break With Informal Networking

LOW BUDGET, HIGH-IMPACT

16:10 Smart, Practical Investment Strategies: Optimise Limited Budgets, Time & Resources To Drive Real Social Media ROI

  • Great concepts, small budgets…what can we achieve by strategically allocating budget, time and resources to your channel planning for social media campaigns with maximum impact
  • Practical tips and low-cost solutions to boost engagement and drive greater social media success - without throwing mass amounts of money into it
  • Identifying the best, most relevant and cost-effective platforms, technologies and content for your audience and business goals to maximise the value of social media investment
  • No budget for paid? Alternative organic approaches which cut through

James Day
Head of Social Media
Jagex Games Studio

YOUTUBE CASE STUDY

16:30 How We Made The World's Most Successful Travel Guides On YouTube & Why We Stopped

Seamus McCauley
Head of Communications
Holiday Extras

THE FUTURE OF SOCIAL MEDIA - NEW TECHNOLOGIES PANEL

16.50 Exploring The Upcoming Innovations, New Technologies & Platform Developments Shaking Up The Social Media Landscape: What Opportunities Are Ahead?

  • Voice control, chatbots, AI and virtual reality, explore the latest opportunities to incorporate new innovations into forward-thinking social media strategies
  • Ensure you’re not lagging behind! Insights into new and emerging technologies, software and innovations with the potential to drive powerful social media results
  • Future-proofing social media strategies to stay relevant and continuing to play a key role within the organisation
  • What does the future look like for brands and organisations on social media?

Cecilia Dominici
Head of Social Media News and Content
Cancer Research UK

Ross Harris
Group Social Media Manager
GoCompare

Danny Denhard
Director of Growth
JustGiving

Justine Bower
Director of Communications (Consumer & Social)
UKTV

Harley Johnson
Client Partnerships Account Director
LADbible

17:20 Co-Chairs’ Closing Remarks & Official Close Of Conference

Reach & Engage Your Target Audience With Eye-Catching, Authentic & Effective Influencer Marketing Campaigns
A One-Day, Pre-Conference Influencer Marketing Day. 14th May 2019, Asia House, Central London

Influencer-Logo
speaker-tile-influencer

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks

09.20 Meet & Greet
Get to know your fellow delegates – what are you hoping to get out of today’s sessions? What experiences do you have working with influencers?

STAND-OUT INFLUENCER CAMPAIGN

09.40 Real-World Advice & Lessons Learned From Working With Influencers 
From identifying and approaching the right influencer for your brand and audience to collaborating on the campaign concept to delivering the campaign - and measuring the impact! – share your lessons learned from working with influencers. What worked well? What didn’t? Were the results what you expected? What are the top three tips you’ve taken away from the experience?

Haley Borisoff
Senior Director, Brand Marketing, PR & Communications – EMEA
Wyndham Hotels & Resorts

GETTING THE FUNDAMENTALS RIGHT

10.10 Identifying, Approaching & Engaging Relevant Influencers For Your Brand & Audience To Maximise Success

  • Best-practice advice on identifying the right kinds of influencers to ensure the best fit with your brand and target audience
  • Navigating the complexities of building a brand-influencer partnership: from targeting and approaching influencers to price expectations, how does it work in practice? What are the essential considerations we should be making?
  • Comparing and contrasting the benefits of in-house influencer management with working with an agency: what do other companies find works best to optimise ROI?

Emma Mead
Head of Global PR & Influencer Marketing
VisitBritain/VisitEngland

10.40 Morning Refreshment Break With Informal Networking


11.10 Bonus Session; Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.

INFLUENCER TRENDS - THOUGHT-LEADERS PANEL

11.30 Explore The Latest Trends In Influencer Marketing To Drive Next-Level Results With Meaningful, Eye-Catching, Collaborative Partnerships

  • Benchmarking success: does influencer marketing have a place for every brand?
  • Exploring which audiences, products and platforms achieve the best results from influencer marketing campaigns to ensure your strategy is on point – and relevant for your business goals
  • Insights into how we can best collaborate with influencers to forge meaningful partnerships and maximise value for both sides
  • Horizon-scanning: beyond 2019, what does the future hold for brand-influencer relationships?

Layla Hatia
Influencer Marketing Manager
Sky



Josie Madoc
Global Social Media Lead
Hive (Centrica Hive Limited)

CREDIBILITY & AUTHENTICITY

12.00 Embedding Credibility, Authenticity & Transparency Into Influencer Marketing Strategies To Truly Engage Audiences With Honest, Value-Adding Campaigns

  • Make it believable! Building credible partnerships with relevant influencers for your brand to create honest, authentic content and campaigns to drive real ROI
  • Ensuring openness on both sides of the partnership to keep existing followers and new audiences engaged and bought-in to the brand – not turned off!
  • How can we spot the fake, bought followers to guarantee we’re targeting people with truly engaged followers for genuine reach and influence?

Nicole New
Senior Social Media Manager
Trainline


12.30 Lunch For Delegates, Partners & Speakers

13.00 Informal Peer-To-Peer Discussions

a. Effective Influencer Selection & Approaches
b. Fake Followers Vs. Genuine Reach
c. Low-Budget Successes
d. Legality & Compliance
e. Team Structure: Who’s Responsible For Influencer Partnerships?

13.30 Co-Chairs’ Afternoon Remarks

STAND-OUT INFLUENCER CAMPAIGNS - CASE STUDY

13.45 Real-World Advice & Lessons Learned From Working With Influencers

From identifying and approaching the right influencer for your brand and audience to collaborating on the campaign concept to delivering the campaign - and measuring the impact! – share your lessons learned from working with influencers. What worked well? What didn’t? Were the results what you expected? What are the top three tips you’ve taken away from the experience?

Rachel Holdsworth
Head of Content
PhotoBox

EFFECTIVE CONTENT

14.15 Win Audience Attention & Cultivate True, Long-Term Engagement: Hard-Hitting, Authentic & Creative Influencer Campaign Content With Measurable Impact

  • Spark real engagement and ROI with innovative, relevant, high-impact influencer content which stands out in crowded, fast-moving social media feeds
  • Behind the scenes of effective brand-influencer collaboration: who takes the lead on content and what content works best to achieve maximum value and engagement?
  • Top tips for working with influencers to create and deliver authentic, results-boosting video content

14.45 Bonus Session; Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@socialmediaresultsconference.com.


15.05 Afternoon Refreshment Break With Informal Networking

MEASURING IMPACT - Q&A PANEL

16.15 Real-World Advice & Lessons Learned From Working With Influencers

From identifying and approaching the right influencer for your brand and audience to collaborating on the campaign concept to delivering the campaign - and measuring the impact! – share your lessons learned from working with influencers. What worked well? What didn’t? Were the results what you expected? What are the top three tips you’ve taken away from the experience?

James Day
Head of Social Media
Jagex Games Studio

PRACTICAL TAKEAWAYS

16.45 Reflection & Breakout Group Discussions

Reflect on the day’s sessions with your peers: what are the top, practical tips and tricks you’ll be taking back to the office? Share your thoughts in your groups before the co-chairs round up the key insights from the day in this closing session.

17.00 Co-Chairs’ Closing Remarks & Official Close Of Pre-Conference Influencer Marketing Day

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